About the role

The Associate Media Manager plays a critical role in bridging internal brand and sales stakeholders with the Agency of Record (AOR), ensuring seamless execution of media plans, performance tracking, and campaign optimization. This role is responsible for managing cross-functional collaboration, overseeing timelines, and driving data-driven decision-making across integrated and retail media channels.

This individual will serve as a key liaison between internal teams and external partners, ensuring that media strategies align with business objectives, budgets, and timelines. The ideal candidate brings strong organizational skills, stakeholder management experience, and working expertise in retail media platforms such as Amazon, Walmart Connect (WMC), and Target Roundel. This role is ideal for a media professional with a strong foundation in performance and retail media, who is looking to expand into integrated planning and cross-functional processes.

Your responsibilities

Stakeholder & Cross-Functional Management

• Act as the primary liaison between internal Brand, Sales, and cross-functional teams and the AOR.
• Align on campaign objectives, budgets, and timelines across stakeholders to ensure successful media plan execution.
• Lead ongoing communication cadence including status updates, planning meetings, and performance reviews.
• Influence stakeholders to align media investments, trade-offs, and performance decisions.

Media Performance & Analytics

• Analyze campaign performance across paid media channels and retail media platforms, identifying actionable insights.
• Support monthly and quarterly business reviews with performance reporting and strategic recommendations.
• Translate data into clear insights for Brand and Sales stakeholders to inform decision-making.
• Collaborate with AOR and internal analytics teams to build reporting frameworks and dashboards.
• Monitor competitive activity and industry trends to inform media strategies.
• Own performance outcomes and proactively recommend optimizations that influence investment strategy and business results.

Retail Media Execution & Expertise

• Manage and support campaigns across key retail media platforms including: Amazon Ads / Amazon DSP, Walmart Connect (WMC), Target Roundel
• Partner with agency and retail partners to optimize onsite and offsite retail media performance.
• Understand retail conversion metrics, attribution models, and shopper behavior across retailer ecosystems.
• Ensure alignment between retail media, broader media strategy, and commerce objectives.
• Strong experience in at least one major retail media ecosystem, with ability to scale across others.

The experience we're looking for

• Bachelor's degree required
• Degree in Marketing, Advertising, Business, Communications, or related field preferred
• Must-Have:
  • 3-5 years media experience (agency or brand)
  • Hands-on experience with at least 1 major retail media platform
  • Strong performance analytics + reporting
  • Cross-functional stakeholder experience.
• Nice-to-Have:
  
  • Multi-retailer experience (Amazon + Walmart)
  • DSP + broader paid social/video ecosystem
  • Tools like Pacvue / Flywheel / Criteo

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $113,000.00 - $169,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.