Moroch

Associate Media Director

Moroch • $90K — $120K *
Dallas, TX 75217In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent
  • B2B (business-to-business) experience required
  • 10+ years' related experience and/or training
  • Advertising agency experience preferred
  • Excellent presentation skills

Responsibilities

  • Lead media contact with account service and regional marketing teams
  • Develop media strategies and tactical recommendations for regional markets
  • Attend regional client meetings to discuss media planning
  • Review planning cost tools and media calendars for accuracy
  • Approve annual broadcast CPPs and monthly billing
  • Conduct quarterly market reviews of calendars and budgets
  • Train and mentor Media Planner and Junior Media Planner

Benefits

  • 10% travel required
  • Collaborative work environment
  • Opportunities for team leadership and mentorship
  • Access to training and development resources
  • Involvement in high-impact media strategy formation
Full Job Description
Job Summary
The Associate Media Director is responsible for the planning of all media for a group of markets. This includes media research, development, and presentation of media plans. This person also supervises a Media Planner with market assignments in their region.

Responsibilities
  • Lead Media contact with account service teams
  • Lead Media contact with Regional Marketing team
  • Attend regional client meetings
  • Develop media strategies and tactical recommendations for a set of regional markets
  • Review planning cost tools and media calendars for accuracy
  • Approve annual broadcast CPPs
  • Approve monthly billing & budget reconciliation
  • Quarterly market reviews of calendars & budgets
  • Review PBA/SQAD reports quarterly
  • Approve Fringe media plans
  • Review Supplemental Plans
  • Sponsorship Approval
  • Shared responsibility with Director
    1. Approval of team media presentations
    2. Develop training tools for planning team
    3. Create POV's on new media vehicles
  • Client responsibilities
    1. Direct media planning responsibilities for a list of client markets
    2. Attend client meetings (in person and conference calls)
    3. Review monthly media budgets with account service
    4. Build and present media recommendations
    5. Develop broadcast CPPs
    6. Develop/maintain planning cost tool and media calendars
    7. Negotiate/place OOH/Print
    8. Sponsorship evaluations
    9. Develop Fringe and/or Supplemental plans as needed
    10. Create market snapshots
    11. Secure media approval form from Account Service that authorizes media purchases
    12. Review TV/Cable/Radio authorizations for accuracy
    13. Review Digital authorizations for accuracy
    14. Review Fringe/Supplemental authorizations for accuracy
  • General duties
    1. Keep Directors informed of workflow and market challenges
    2. Train and mentor Media Planner and Jr. Media Planner
    3. Oversee Branded Accounts management assigned to team
    4. Foster a positive attitude among fellow agency associates
    5. Attend weekly staff meeting, contribute to the communication and sharing with Media Team
    6. Manages all projects on time and on budget
    7. Completes expense reports no longer than 30 days after expense incurred
    8. Adheres to all company policies
    9. Assists with other agency projects, as requested

Qualifications
  • Bachelor's degree or equivalent
  • Must have experience working in a B2B (business-to-business) environment.
  • 10+ years' related experience and/or training
  • Advertising agency experience preferred
  • Have excellent presentation skills

Special Position Requirements: 10% Travel

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job.

About Moroch

Moroch is an American advertising and marketing agency. The company was founded in 1981 and is headquartered in Dallas, Texas. Moroch provides a range of services, including advertising, branding, digital marketing, media planning and buying, public relations, and social media marketing. The company's clients include national and international brands in a variety of industries, such as McDonald's, Coca-Cola, and Planet Fitness. Moroch has additional offices in Chicago, Denver, and Los Angeles.
Learn more about Moroch
Size
500 employees
Industry
Media
Founded
1981
* Ladders Estimates

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