Position: Associate Marketing ManagerPosition reports to: Marketing Director
Position OverviewThe Canadian market represents our highest expansion opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand.
The Associate Marketing Manager for Canada is responsible for bringing the Greenstone Meats brand to life in the Canadian market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action.
This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the Canadian retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment.
WHAT YOU WILL DO - Brand Execution and Marketing Calendar- Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on time
- Develop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing Director
- Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery
- Ensure brand execution in the US market is consistent with the brand positioning and visual identity established for each brand
- Monitor Canadian market trends and competitive activity and bring relevant observations to the team proactively
Innovation Commercialization- Support the commercialization of new products for the Canadian market from end-to-end
- Own the Packaging Development phase, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time
- Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in-market with the right tools, materials, and customer support
- Track innovation performance post-launch and feed learnings back into the pipeline
Sales Support and Customer-Facing Tools- Develop marketing inputs for Canada customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyers
- Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data
- Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts
- Manage all Canada POS materials and marketing collateral, ensuring materials are current and on-brand
- Support digital shelf content management and retailer media coordination for key Canada accounts, ensuring product content is accurate, compelling, and optimized for each platform
Consumer Insights Application- Develop familiarity with the company's data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret market-relevant data
- Apply consumer and shopper research to brand and campaign decisions, connecting what consumers care about to how we show up in market
- Partner with the Commercial Strategy Manager on consumer insights initiatives including custom research and shopper behaviour analysis
- Bring a consumer-first perspective to innovation and campaign conversations, grounding marketing decisions in evidence rather than assumption
Budget and Project Management- Track marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend records
- Manage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverables
- Communicate progress and flag risks proactively without being prompted
KEY SUCCESS MEASURES- Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversation
- Innovation launches arrive on time, on brand, and with the right customer support materials in place
- Brand execution is consistent, on-schedule, and reflects the Greenstone Meats brand standards
- Agency relationships are well-managed and delivering quality work on-brief and on time
- Marketing budget is tracked accurately and spend is always connected to a clear objective
WHAT WE ARE LOOKING FOR - Experience and Background- 3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industry is a must.
- Experience on the brand side of marketing: understanding how brands are built, positioned, and activated in market, is required.
- Demonstrated experience managing packaging development, marketing materials, and agency relationships independently
- Familiarity with the Canadian retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyers
- Experience with syndicated data tools such as Nielsen or Numerator is an asset
- Exposure to foodservice marketing or sales support is a plus
Skills and Capabilities- Execution-oriented with genuine commercial curiosity. You deliver reliably and you want to understand why the work matters
- Strong project manager who can handle multiple workstreams simultaneously without dropping detail
- Clear communicator, written and verbal, who can brief an agency, update a stakeholder, and develop/review compelling copy for various assets with equal confidence
- Collaborative team player who builds positive relationships across Sales, Operations, QA, and external partners
- Comfortable operating in a lean, fast-paced environment where priorities shift and initiative are valued
- Proficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset management
- A genuine interest in food, consumers, and the stories behind what people buy and why
Salary range: $80,000 - $90,000
- Eligible for discretionary bonus
- Competitive employer-paid pension plan upon eligibility
- 100% company paid Medical/Dental/Vision/Basic Life Insurance and Long Term disability benefits
- Costco membership provided upon eligibility
- Employee incentive program for discounted meat purchases
- Free Parking
