Title and SummaryAssociate Managing Consultant, Advisors & Consulting Services, Marketing (Fintech Focus)
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard
Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
Roles and Responsibilities
Client Impact
Craft personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
Support marketing engagements with the Fintech segment, including go-to-market strategy and launch activities
Team Collaboration & Culture
Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Basic Qualifications
Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
Problem solving and user centric mentality, bringing creative solutions to complex challenges
Proven capability in data analysis, translating raw data into actionable insights
Experience working with Fintech segment and/or startup environments, and able to identify and address these clients' unique challenges and requirements
Client Management: track record in managing client accounts and leading digital marketing solutions
Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
Ability to perform multiple tasks with multiple clients in a deadline-driven environment
Ability to work in a fast-paced, high-traffic environment and maintain a can-do, proactive attitude
Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
Ability to communicate effectively in English and the local office language (if applicable)
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Ability to travel to client sites on a semi-regular basis
Preferred Qualifications
Market savvy, understanding emerging trends and using market opportunities
Prior experience in UX/UI optimization a plus
Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay RangesPurchase, New York: $118,000 - $176,000 USD
