Groupe Danone

Associate Manager, Social Strategist

Groupe Danone$80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in social media marketing or related agency work.
  • Bachelor's degree in Communications, Marketing, or a related field.
  • In-depth knowledge of social media channels and campaign strategies.
  • Strong communication and interpersonal skills to collaborate effectively.
  • Proven ability to identify cultural trends and insights.

Responsibilities

  • Lead storytelling and campaign planning on social media platforms.
  • Promote brand awareness and generate engagement through social initiatives.
  • Identify emerging cultural trends and activate timely ideas quickly.
  • Propose innovative strategies that capitalize on cultural insights to build brand loyalty.
  • Coordinate social activations with cross-functional teams for execution.
  • Engage with brand super fans and influencers to maintain relevance.
  • Analyze project outcomes and apply learnings to enhance future strategies.

Benefits

  • Comprehensive medical, dental, and vision coverage with a competitive cost-sharing model.
  • Unlimited flexible time off and wellness programs supporting mental health.
  • 401(k) plan and performance-based bonus opportunities.
  • Parental bonding leave of 18 weeks and family care benefits.
  • Allowances for tuition reimbursement and employee discount programs.
Full Job Description
We are looking to hire a social strategist to join our internal creative team.
  • Lead strategic storytelling on social including social strategy and campaign planning, identifying social trends, producing content via creators, production and media content partners and performance reporting.
  • Promote brand awareness and create social buzz around various initiatives to generate increased engagement and saliency on social media.
  • Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
  • Proactively bring forth big, breakthrough ideas routed in timely cultural insights - both planned and reactive - that fuel brand fandom and drive culture and think strategically on how to execute efficiently.
  • Strategize and execute social activations, working diligently with cross functional teams to bring plans to life.
  • Keep our brands relevant through brand fan engagement, building relationships with super fans, likeminded partners, and influencers.
  • Manage executions cross-functionally, including any needs from Legal, CRM, Creative, Media, and Product.
  • Work closely with agencies, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
  • Analyze program and content results, applying key learnings to optimize future projects.


The salary range for this position is $80,000 - $95,000 USD. The exact salary offered will depend on several factors, including the candidate's relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week.

About You

FUNCTIONAL AND LEADERSHIP SKILL REQUIREMENTS

  • Ability to share creative ideas and work collaboratively to execute
  • Excellent communication and interpersonal skills
  • Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
  • Thorough knowledge of the top social media networks


INDICITIVE EXPERIENCE
  • Years of Experience: 3-5 years of relevant experience in social media marketing
  • Previous Roles:
  • Social media marketing and/or agency experience
  • knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
  • Educational Requirements: Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience


Our Brands When you join us, you'll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose We're committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we're proud to be the world's largest B Corp.

Our Benefits Our commitment to making the world healthier starts with our employees.
  • Physical Wellbeing: We pay for the majority of your medical benefits - which include medical, dental and vision - with our competitive 80%/20% cost-sharing model.
  • Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
  • Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
  • Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

About Groupe Danone

Groupe Danone is a multinational food and beverage company that produces dairy products, plant-based foods, bottled water, and baby food. The company operates in over 120 countries and has a portfolio of well-known brands, including Activia, Evian, and Danone. Groupe Danone is committed to sustainability and has set ambitious goals to reduce its carbon footprint and promote circular economy practices. The company was founded in 1919 and is headquartered in Paris, France.
Learn more about Groupe Danone
Size
100,000 employees
Industry

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