We are looking to hire a social strategist to join our internal creative team.- Lead strategic storytelling on social including social strategy and campaign planning, identifying social trends, producing content via creators, production and media content partners and performance reporting.
- Promote brand awareness and create social buzz around various initiatives to generate increased engagement and saliency on social media.
- Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
- Proactively bring forth big, breakthrough ideas routed in timely cultural insights - both planned and reactive - that fuel brand fandom and drive culture and think strategically on how to execute efficiently.
- Strategize and execute social activations, working diligently with cross functional teams to bring plans to life.
- Keep our brands relevant through brand fan engagement, building relationships with super fans, likeminded partners, and influencers.
- Manage executions cross-functionally, including any needs from Legal, CRM, Creative, Media, and Product.
- Work closely with agencies, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
- Analyze program and content results, applying key learnings to optimize future projects.
The salary range for this position is $80,000 - $95,000 USD. The exact salary offered will depend on several factors, including the candidate's relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.
This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week.
About YouFUNCTIONAL AND LEADERSHIP SKILL REQUIREMENTS
- Ability to share creative ideas and work collaboratively to execute
- Excellent communication and interpersonal skills
- Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
- Thorough knowledge of the top social media networks
INDICITIVE EXPERIENCE
- Years of Experience: 3-5 years of relevant experience in social media marketing
- Previous Roles:
- Social media marketing and/or agency experience
- knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
- Educational Requirements: Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience
