Overview

The Associate Manager-Regional Brand Marketing supports the execution of brand marketing programs in the region and supervises grassroots community engagement efforts. This position partners with peers to deliver scalable marketing programs, develop tools and models for local activation, and leverages local knowledge to inform go-to-market strategies. This role serves as a primary local contact under regional marketing guidance.

Candidates for the Associate Manager, Regional Brand Marketing position must reside in or around Nashville or Knoxville, TN. This position is home-office based, with travel required as needed.

Responsibilities

• Local Marketing Alignment and Coordination:
  • Serve as the primary point of contact for local marketing activities, ensuring all initiatives are strategically aligned with overarching brand objectives. Provide essential local support for marketing strategies and participate in customer demonstration events, open houses, customer appreciation activities, and other public events designed to drive sales.
• Local Insights and Strategic Adaptation:
  • Use local knowledge to support go-to-market actions through local execution and insights, align marketing to local dynamics, and coordinate with organizational goals. Build partnerships with MDU owners and property managers for referral deals and new marketing opportunities.
• Community Engagement Ownership:
  • Lead non-sponsorship community engagement efforts, including outreach in schools, libraries, and other organizations. Take ownership of planning, executing, and evaluating grassroots activities that reinforce the brand's presence within local communities.
• Scalable Program Development and Delivery:
  • Collaborate with peers to develop, refine, and execute scalable grassroots models, toolkits, and event templates. Enable local teams to efficiently activate brand strategies through standardized and customized programs adapted to meet diverse community needs.

Qualifications

Required Qualifications

• Bachelor's degree (or higher) -OR- 4+ years professional work experience.
• 4+ years of brand marketing, community outreach or event planning experience.
• Must possess and maintain a valid driver's license.

Other Qualifications

• Excellent presentation skills.
• Background and/or working knowledge in customer service, marketing, management and/or sales.
• Excellent oral and written communication skills.
• Excellent interpersonal skills.
• Located within a strategic market in assigned region.
• Ability to travel as needed, approximately 5% to 35% of the time.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.

Pay Range (Hr./Yr.)

$75,300.00/Yr. - $122,300.00/Yr.