Job Description

POSITION TITLE: Merchandising Coordinator, Apparel

REPORTS TO: Director of Apparel, Salomon North America

BUSINESS AREA: Salomon Apparel

LOCATION: Ogden, UT

OVERVIEW

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search and performance media campaigns to drive direct response results across Performance and Sportstyle categories. This role plays a key part in developing scalable acquisition strategies, ensuring campaigns are data-driven, efficiently managed, and aligned with broader eCommerce and marketing objectives.

The ideal candidate combines analytical rigor with hands-on platform expertise and a strong test-and-learn mindset. This individual collaborates closely with creative, analytics, CRM, and business teams to deliver measurable growth and continuously improve performance marketing effectiveness.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Paid Media Strategy & Planning

• Plan, execute, and optimize SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.

• Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.

• Identify growth opportunities through audience segmentation, keyword expansion, and full-funnel activation strategies.

Campaign Execution & Optimization

• Manage day-to-day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.
  Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.
  Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.

Cross-Functional Collaboration

• Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.

• Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.

• Support integrated media initiatives to deliver consistent messaging and maximize performance impact.

Budget & Performance Management

• Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.

• Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and conversion rate.

• Ensure budget allocation aligns with priority products, key categories, and seasonal business objectives.

Reporting, Insights & Continuous Improvement

• Develop and deliver recurring performance reports (weekly, monthly, quarterly) to key stakeholders.

• Analyze campaign and audience performance, demonstrating impact on key business KPIs through data-driven insights.

• Provide actionable recommendations to continuously improve campaign effectiveness and overall media performance.

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee may occasionally be required to kneel, stoop, crouch, twist and lift up to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels.

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required:

Education or Experience

• Bachelor's degree or equivalent experience in Marketing, Business, Analytics, or related field.

• 3-4 years of experience in paid media, SEM, or performance marketing.

• Hands-on experience managing campaigns across major advertising platforms (e.g., Google Ads, Microsoft Ads, paid social platforms).

• Proven experience managing budgets and delivering against direct response KPIs.

• Ability to manage multiple priorities in a fast-paced environment.

Skills & Competencies

• Strong performance marketing expertise with deep understanding of paid media channels and optimization strategies.

• Advanced analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Budget management and forecasting capabilities.

• Strong cross-functional collaboration and communication skills.

• Innovative mindset with a test-and-learn approach to continuous improvement.

• Detail-oriented with strong organizational and reporting capabilities.

Additional Information

SUCCESS IN THIS ROLE LOOKS LIKE:

• Paid media campaigns consistently deliver against key performance metrics (ROAS, CPA, conversion rate, and revenue growth).

• Campaigns are efficiently managed, optimized, and scaled to support business objectives.

• Strong cross-functional alignment drives cohesive and impactful marketing execution.

• Data-driven insights lead to continuous improvements in media performance and strategy.

• Testing and innovation contribute to measurable gains in acquisition and efficiency.

Videos To Watch
https://www.youtube.com/watch?v=81kru0_UoYU