10 West Walnut StreetPasadena, CA 91103

IHOP is seeking a new marketing team member who is passionate about helping the brand expand its off-premise business. Off-premise sales account for about 20% of IHOP's sales mix, driving significant sales growth momentum and expanding the brand's digital reach, letting IHOP meet guests where they are. 🥞

The Associate Manager of Off-Premise Marketing will be focused on executing day-to-day marketing operations and analysis of guest-facing initiatives, including but not limited to IHOP 'N Go online menu & ordering, catering, 3rd party delivery, packaging, digital promotions, and other eCommerce channels. Working with the Senior Manager, Off-Premise Marketing, this role will need to utilize a technical and analytical acumen to be able to navigate and learn new platforms and non-traditional marketing opportunities.

A highly qualified candidate will be able to develop new off-premise focused marketing campaigns and be responsible for marketing and menu projects within the cross-functional implementation of all off-premise sales driving program initiatives, including native channel, third party delivery, catering, and virtual brand programs. This is a fast-paced, high-growth area for IHOP, and the right candidate will not only have a strong interest to learn how things work and help develop processes and efficiencies, but also be ready to think out of the box and roll up their sleeves.

This exciting role requires:

• Being an innovative, inquisitive, forward thinker
• Business-minded, adept strategic problem solver
• Enjoys analyzing data (and finding ways to automate it)
• Likes fast paced environment and juggling multiple projects
• Collaboration with team members (Operations, IT, Consumer Insights, Culinary, Finance, Creative)
• Managing partnerships and relationships with outside organizations
• Presenting to small and large groups at every level of the organization
• Eating food from IHOP and competitor restaurants

Key Responsibilities

Off-Premise Marketing Strategy & Campaign Execution

• Collaborates with Brand Calendar team to incorporate off-premise opportunities within brand pillars, communications and product development.
• Develops impactful menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability.
• Maintains effective cost controls in support of these initiatives and all promotions with 3rd party partners.
• Partners with internal teams to craft campaign briefs for both internal and external partners in creative production.
• Continuously evaluates and improves the end-to-end guest experience, including proactive recommendations for digital menu updates and leading campaign postmortems and reporting.

Systemwide Off-Premise Updates & Enhancements

• Organizes and drives day-to-day progress of programs with regard to calendar, budget, and scope.
• Drafts systemwide communications and assist franchisees with promotions, menu, packaging and other marketing related needs.
• Maintains a promotional calendar informed by a test and learn approach and aligned to the IHOP leadership and franchisee teams.

Cross-Functional Partnership

• Build support and rapport through effective communication across the organization
• Partner with the culinary and operations teams for go-to-market strategies for off-premise offerings, menu development, and packaging.
• Builds strong partnerships with cross-functional finance, operations, supply chain, and technology teams to translate strategic ideas into action - including menu innovations, platform integrations, marketing campaigns and promotions.
• Works with internal teams to conduct ongoing customer research to monitor quality of delivery and online orders.
• Create and present professional level updates as needed.

Business Acumen

• Update project performance to manager, cross-functional team, and partners/agencies on an ongoing basis.
• Present projects grounded in insights with clarity and enthusiasm to the cross-functional team & leadership.
• Understand the importance of being nimble and can quickly pivot if a project is directed differently by leadership.
• Monitor business performance and industry trends to become a category and channel expert.
• Partner with Business Analytics and Consumer Insights to interpret data and develop fact-based recommendations based on approved success criteria when needed.
• Target salary range $90k-$105k depending on experience

Qualifications

• College degree required; MBA preferred
• 3-4 years of experience in project management, product development, business analytics, or brand management/marketing campaign execution in a national chain restaurant or consumer products goods (CPG) environment preferred
• Experience running direct-to-consumer eCommerce platforms and programs within a national restaurant chain strongly preferred
• Strong project management and attention to detail required; ability to manage multiple projects
• Highly detail-driven, solution-oriented, and analytical mindset
• Demonstrated ability to establish strong working relationships with internal/external partners
• Passion for food and consumer insights
• Ability to prioritize, problem-solve and respond quickly to changes in direction
• Excellent written and verbal communication skills, strong presentation skills
• Proficient in Microsoft Office
• Franchise-based business experience is a plus