Keurig Dr Pepper

Associate Manager, Integrated Media

Keurig Dr Pepper • $76K — $100K *
Burlington, MA 01803Hybrid
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, communications, or a related field is preferred.
  • 4+ years of experience in integrated media strategy, planning, or buying, either agency or client-side.
  • Strong fluency with all media forms including traditional, digital, and emerging.
  • Proven experience managing and leading integrated media campaigns, including presentations and reporting.
  • Financial acumen to analyze media rates and return on ad spend (ROAS) for identifying inefficiencies.
  • Experience in agency management, overseeing scopes, timelines, and deliverables.
  • Technical proficiency in Excel, PowerPoint, and familiarity with media tools such as Prisma.

Responsibilities

  • Support and develop comprehensive, full-funnel integrated media plans across multiple channels.
  • Partner closely with brand marketing, consumer insights, analytics, and shopper marketing teams.
  • Serve as the steward of media budgets, tracking and optimizing campaign spend across all activations.
  • Ensure consistent messaging across all media placements, coordinating creative requirements with teams.
  • Track and analyze campaign performance against KPIs, deriving actionable insights for optimization.

Benefits

  • Medical, dental, and vision coverage.
  • Disability insurance.
  • Paid time off including parental leave, vacation, and sick time.
  • 401k plan with company match.
  • Tuition reimbursement and mileage reimbursement.
Full Job Description
Job Overview:

Keurig Dr Pepper is seeking an Associate Manager, Integrated Media to join the company's Connections & Creativity team. The Associate Manager, Media is responsible for orchestrating end-to-end development of integrated media plans across paid, earned, shared, and owned channels. This role sits at the intersection of strategy and activation, ensuring that every media investment from National media through to retail is purposefully connected and working towards brand and business objectives. The Associate Manager will serve as the connective tissue across internal teams, agency partners, and channel stakeholders, translating strategic intent into tightly coordinated, full-funnel media programs.

In this role, the Associate Manager will oversee Keurig Dr Pepper's Coffee portfolio of campaign investments, ensuring seamless continuity from national media through to retail-level activations. By maintaining a holistic view of the media ecosystem, this individual will identify opportunities to maximize efficiency, eliminate redundancy, and amplify reach and impact across every consumer touchpoint. The ideal candidate brings a strong analytical mindset, deep media fluency, and a collaborative spirit. Someone who thrives in a fast-paced, cross-functional environment and is passionate about building media experiences that are as integrated as they are effective.

What you will do:
  • Build Integrated Media Plans: Support and develop comprehensive, full-funnel media plans across paid, earned, shared, and owned channels, owning the end-to-end planning process from strategic brief through final plan delivery, ensuring every recommendation is grounded in audience insights, brand priorities, and measurable business objectives.
  • Cross-Functional Stakeholder Collaboration: Partner closely with internal teams including brand marketing, consumer insights, analytics, and shopper marketing, as well as external agency partners, to align on media strategy, facilitate timely briefings, drive media recommendations , and ensure flawless execution across all channel partners.
  • Manage Campaign Budgets & Investment Stewardship: Serve as the internal steward of Keurig Dr Pepper's campaign media investments, tracking budgets, managing pacing, and overseeing spend allocation across national and retail-level activations to ensure every dollar is working efficiently and performance is continuously optimized.
  • Align Creative Messaging Across Channels & Touchpoints: Partner with internal brand and creative teams to ensure messaging strategy is consistently and accurately translated across all media placements, coordinating channel-specific creative requirements, upholding brand voice integrity from national to digital and retail environments.
  • Monitor Performance & Drive Continuous Optimization: Track and analyze campaign performance against KPIs on an ongoing basis, translating data into actionable insights that inform real-time optimizations, in-flight budget reallocation, and post-campaign learning agendas, building an internal knowledge base that improves the quality and impact of each campaign.

Total Rewards:
  • Salary Range: $76,400 - $100,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility
  • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements:

  • Bachelor's degree in marketing, Business, Communications, or a related field is preferred.
  • 4+ years of experience in integrated media strategy, planning or buying experience agency or client side
  • Strong fluency with all forms of media traditional, digital and emerging
  • Experience managing and leading integrated media campaigns, including presenting and reporting on media plans.
  • Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.
  • Agency Management: Proven experience managing agency scopes, timelines, and deliverables.
  • Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).
  • Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making
  • Critical Thinking: Ability to look at two separate plans (Brand vs. Shopper) and visualize the conflict or opportunity between them.
  • Ability to travel ~10% of time.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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