Associate Manager, Integrated Marketing, Consumer - DashPass Benefits

DoorDash

$108K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • 3-5 years in consumer, product, growth, or lifecycle marketing.
  • Comfortable with ambiguous, early-stage problems and building programs.
  • Experience collaborating on cross-functional initiatives is essential.
  • Ability to translate customer insights into marketing recommendations.
  • Experience in launching products or integrated marketing campaigns.
  • Strong analytical and organizational skills with a Hands-on execution approach.

Responsibilities

  • Develop and launch new DashPass benefits to increase adoption and engagement.
  • Partner with cross-functional teams to understand customer needs and insights.
  • Build integrated go-to-market plans for new features and benefits.
  • Design and execute experiments post-launch to optimize member experience.
  • Monitor member behavior and campaign performance for improvements.
  • Collaborate across various teams to ensure high-quality launches.
  • Stay updated on consumer trends and competitor offerings to enhance DashPass value.

Benefits

  • 401(k) plan with employer matching.
  • 16 weeks of paid parental leave.
  • Wellness and commuter benefits match.
  • Comprehensive medical, dental, and vision benefits.
  • 11 paid holidays and flexible paid time off.
  • Disability and life insurance coverage.
  • Mental health programs and family-forming assistance.
Full Job Description
About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and help shape the next generation of DashPass member vale. You'll support the development and launch of new member benefits designed to increase engagement, strengthen retention, and make DashPass more valuable in members' everyday lives. Working closely with Product, Strategy & Operations, Analytics, and CRM partners, you'll help identify customer needs, develop compelling member value propositions, and bring new benefits to market through thoughtful go-to-market planning and experimentation. This is an opportunity to work on high-impact, zero-to-one initiatives while helping define the future of one of DoorDash's fastest-growing businesses.
You're excited about this opportunity because you will...
  • Help develop and launch new DashPass benefits and member experiences that increase adoption, engagement, and long-term retention.
  • Partner with Product, Strategy & Operations, and Analytics to understand customer needs and translate insights into compelling member value propositions.
  • Build integrated go-to-market plans for new features and benefits, including positioning, messaging, launch strategy, and measurement.
  • Design and execute experiments to validate messaging, drive adoption, and optimize the member experience after launch.
  • Monitor member behavior and campaign performance, using data and customer insights to recommend improvements and identify new opportunities.
  • Collaborate across Marketing, Product, Creative, CRM, and Operations to deliver high-quality launches and member experiences.
  • Stay informed on consumer trends, competitor offerings, and emerging opportunities that can help DashPass deliver greater everyday value.
We're excited about you because you have...
  • You have a Bachelor's degree or equivalent experience.
  • You have 3-5 years of experience in consumer marketing, product marketing, growth marketing, lifecycle marketing, or a related field.
  • You're excited by ambiguous, early-stage problems and enjoy building new programs from the ground up.
  • You have experience contributing to cross-functional initiatives and can effectively collaborate with Product, Analytics, Creative, and Operations teams.
  • You know how to translate customer insights and data into clear marketing recommendations and action plans.
  • You have experience supporting product or feature launches, developing messaging, or executing integrated marketing campaigns.
  • You're analytical, organized, and comfortable balancing strategic thinking with hands-on execution.
  • You're an effective communicator who can influence partners through clear thinking, strong collaboration, and well-supported recommendations.
  • You're curious about customer behavior and passionate about building experiences that create lasting member value.

Applications for this position are accepted on an ongoing basis

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:
  • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
  • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).


The national base pay range for this position within the United States, including Illinois and Colorado.

$108,800-$160,000 USD

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