Associate Manager, Digital Guest Experience

Inspire Brands, Inc.$75K — $126K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 4-year degree; advanced degree preferred.
  • 2-5 years of experience in a related field.
  • Experience with web analytics tools (e.g., Adobe Analytics, GA, Mixpanel).
  • Proficient in Excel and PowerPoint.
  • Strong project management and communication skills.

Responsibilities

  • Lead execution of menu releases on digital platforms, ensuring product availability.
  • Support content execution on apps/web to drive product visibility and user targeting.
  • Assist with merchandising strategy tests to drive sales and product trial.
  • Collaborate on GEO, SEO, and website traffic drivers to optimize rankings.
  • Partner with marketing teams to enhance customer journeys from campaign to app/web.
  • Leverage digital data for insights and performance reporting with cross-functional teams.
  • Stay current with digital best practices, competition, and industry standards.

Benefits

  • Onsite work four days a week in Canton, MA office (Monday - Thursday).
  • Collaborative work environment within the Digital Guest Experience team.
Full Job Description

This role serves as a key contributor within the Digital Guest Experience team, partnering cross-functionally to drive measurable growth in digital engagement, traffic, and conversion. Acting as a Dunkin’ digital subject matter expert, this individual will help translate businessobjectivesinto data-driven strategies andoptimizeddigital experiences across app and web platforms.The Associate Manager will play a critical role in shaping how guests discover, engage with, and convert within Dunkin’s digital ecosystem—ensuring that content, merchandising, andexperiencestrategies are aligned to business goals, marketing priorities, and guest needs. This includesoptimizingdigital touchpoints to increase high-quality traffic,improve conversion rates, and grow our Dunkin’ Rewards member base.

*This position sites 4 days onsite in our Canton, MA office. Typically Monday - Thursday.

Salary $75,864-$126,440

The salary range above represents the low and high end of the salary range for thisposition. Actual placement within this range will vary based on various factors includingbut not limited to experience, education, training, and location

RESPONSIBILITIES

  • Lead execution of menu releases across all digital platforms; acting as liaison between our brand and technical teams; ensuring product availability and merchandisingaredriving results.

  • Support the execution of in-app & websitecontentdriving visibility to our most exciting products & offers and targeting the right users to drive digital visitation

  • Assistwith merchandising strategy testsand experimentson digitalplatforms, including but not limited to upsell/cross sell strategy testing to drive basket size, categorization testing to drive product trial,etc

  • Collaborate onGEO,SEO & website related traffic driversensure we haveoptimizedour rankings and are driving strong traffic

  • Partner with marketing teams tooptimizecustomer journeys fromexternalcampaign into App and Web

  • Leverage the power of digital data tosharereporting and insights withcross functionalteams toshowcaseperformance trends and optimization opportunities

  • Stay current with digitalbest practices, strategies,competition, &industry standards

EDUCATION QUALIFICATIONS

Minimum: 4 yr degree

Preferred:Advanced degree

EXPERIENCE QUALIFICATION

Minimum: 2-3 yrs+ experience in related field

Preferred: 3-5 yrs experience

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

  • Experience with Web analytics tools (Adobe Analytics, GA,Mixpanel, or similar)

  • Ability to manage multiple concurrent priorities & projects

  • Proficiencywith Excel &PowerPoint

  • Demonstrated ability to turn data from multiple sources into action

  • Experience with A/B testing tools (Test & Target, Optimizely,Apptimize, or similar) a plus

  • Strong project management and communication skills

  • Positive, can-do attitude with a customer-first mindset

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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