Job Description

As the Associate Manager, AIDM Analytics on Taco Bell's Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience. You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases. In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.

The Day-to-Day:
• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.

Responsibilities

The Day-to-Day:

• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.

Qualifications

Is This You?
• Bachelor's degree in a technical field (Math, STEM, Economics, Statistics, etc.)
• 7+ years of analytics experience, preferably with a focus on digital customer analytics
• Minimum 5 years of experience in SQL (required)
• Experience in A/B testing methodologies and best practices, especially on a digital platform
• Experience in AI/Technology enablement and data QA preferred
• Strong communication skills - be able to effectively communicate complex analytics to non-technical stakeholders
• Technically proficient with digital analytics platforms (e.g. GA4, Mixpanel, Amplitude, etc.) and visualization tools (e.g. Tableau, Looker, Power BI, Sigma, etc.)
• Experience with advanced data models, AI, and customer data platforms a big plus

Work-Hard, Play-Hard:
• Hybrid work schedule and year-round flex day Friday Note: Remote/hybrid expectations will be discussed during the kickoff meeting with your Talent Advisor & HRBP.
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive
care
• Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range: $109,400 - $128,600 + eligible bonus + benefits