Position SummaryThe Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US
Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial
stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-
The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating
Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research
initiatives that shape strategic decision-making, and supports Executive and Field communications. In
addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives assessing business
needs, developing structured project plans, and driving cross-functional execution in response to emerging
opportunities, competitive dynamics, or leadership priorities.
This role works in close partnership with other members of the Marketing team including Promo, Patient
Marketing, Digital, and CET to ensure cohesive strategy development and execution across all customerfacing
initiatives for the Brand.
Key ResponsibilitiesStrategic Leadership- Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
- Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned
- objectives, and actionable execution plans
- Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment
- between strategic initiatives, market assumptions, and financial projections
- Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic
- recommendations
- Contribute to key Market Research initiatives in collaboration with GIA to generate actionable
- insights that inform segmentation, positioning, and growth strategy
- Serve as a core member of the US Brand Leadership Team
Financial Planning & Governance- Own brand budget management, including tracking spending, forecasting, and identifying
- risks/opportunities
- Lead the Annual Operating Plan (AoP) process in partnership with Finance
- Ensure financial investments are aligned with brand strategy and ROI priorities
- Provide ongoing financial transparency to the Brand Lead and Marketing leadership
- Executive Communications & Field Enablement
- Support development of strategic content for important internal stakeholders:
- o National and Regional Sales Meetings
- o Executive Leadership team forums
- Translate complex strategy into clear, compelling narratives tailored to diverse audiences
- Support additional ad hoc strategic analyses and presentations as requested by leadership
Marketing Team Collaboration- Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated
- tactical plans
- Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching
- brand strategy
- Support development of integrated marketing initiatives across Segmentation 2.0
Ad Hoc Strategic Project Development- Support the execution of projects initiated by Brand Lead or Executive leadership
- Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution
- Present findings and recommendations to senior leadership with clear decision asks
Qualifications:- BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing
- experience or a PhD/PharmD with 5 + years of marketing experience
- 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
- Background in hematology or highly competitive therapeutic categories is preferred
- Ability to communicate effectively with Senior Leadership on key brand growth initiatives
- Demonstrated ability to lead without authority and influence cross-functional team
- Prior success in competitive preparedness and market-shaping initiatives
- Skilled in integrating insights from customer research, analytics, and field feedback
- Excellent communication skills
Location:Supervisory Responsibilities:- This position is an individual contributor role but will require strong leadership of agency partners and internal cross-functional teams
Computer Skills:- PC, including MS Office Suite, MS Teams.
Travel:- Approximately 25%, including international travel.
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
Salary Range: $155,800.00 - $205,800.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
