BristolMyers Squibb

Associate Director U.S., Patient Marketing Admilparant

BristolMyers Squibb$164K — $199K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or advanced degree preferred.
  • Minimum 5 years of experience in pharmaceutical/biotech or related agency.
  • Experience in patient marketing and product launches preferred.
  • Pulmonology or orphan/rare disease experience is a plus.
  • Skilled in managing external partners and navigating internal review processes.
  • Excellent verbal and written communication skills with strong project management abilities.
  • Highly organized with attention to detail and effective budgeting skills.

Responsibilities

  • Drive the strategic planning and execution of patient marketing initiatives for IPF.
  • Serve as a product champion and develop expertise in pulmonary fibrosis.
  • Ensure alignment of messaging and creative with brand strategy across channels.
  • Manage operational responsibilities, including budget submissions and agency tasks.
  • Oversee project compliance and timely preparation of tactical projects with partners.
  • Collaborate with research and analytics teams to align strategies with insights.
  • Foster relationships within the pulmonary fibrosis community for advocacy and engagement events.

Benefits

  • Health coverage including medical, pharmacy, dental, and vision care.
  • Wellbeing programs such as employee assistance and wellbeing accounts.
  • Comprehensive financial protection plans including 401(k), life insurance, and disability coverage.
  • Flexible paid time off with unlimited sick days and paid volunteer days.
  • Additional support for various leaves of absence and a Global Shutdown during holidays.
Full Job Description
Position Summary:

This is a high-visibility, high-impact role at a pivotal moment for admilparant as we prepare for a potential first-in-class launch in idiopathic pulmonary fibrosis (IPF) and progressive pulmonary fibrosis (PPF). The Associate Director, Patient Marketing will be a foundational member of the admilparant US Brand Team, joining at an exciting and important juncture to help shape the brand's Patient strategy, launch readiness, and early commercial success.

The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead Patient media, personal and non-personal launch initiatives. This role requires both strategic thinking and hands-on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous Patient/DTC marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will report to the Senior Director, US Patient Activation and Experience, admilparant.

Key Responsibilities:
  • Drive strategic planning and execution of patient marketing IPF initiatives and tactical plan that support brand objectives and management of agencies/vendors
  • Be a product champion and cultivate expertise of PF
  • Ensure IPF tactical execution, including messaging and creative, is rooted in the brand strategy and that patient and care partners insights are pulled through across key channels
  • Operational and budget responsibility as needed (e.g. meeting planning, quarterly budget submissions, agency reconciliations etc.)
  • Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
  • Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
  • Work cross-functionally with marketing teams, communications, advocacy/patient voice, Patient Access Support Solutions and CASA to ensure executional alignment in accordance with the patient experience blueprint
  • Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patient support materials
  • Establish strong PF community relationships and develop collaborative areas of shared interest with key stakeholders, including ILD advocates, patients, care partners, and pulmonology APPs


Participate in advocacy meeting planning and the execution at key events including providing materials to the Fibrosis Community, all to support meaningful patient and community engagement providing education on admilparant across the community

Key Qualifications & Experience
  • Bachelor's degree required; MBA or advanced degree a plus
  • Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
  • Patient marketing experience preferred with successful track record of US product launch experience also preferred. In addition, candidates with Omnichannel, Strategy & Operations experience, Corporate Communications, or Advocacy will be considered as the role collaborates closely across the matrix
  • Pulmonology (ILD), respiratory or orphan/rare disease experience is a plus
  • Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
  • Experience in managing external partners (eg agencies, consultants)
  • Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
  • Must have excellent communication skills (verbal and written) and project management skills
  • Highly organized with a strong attention to detail, clarity, accuracy and conciseness
  • Demonstrated ability to track and manage budgets effectively
  • Highly learning agile with the ability to adapt to change in a dynamic launch setting. Natural curiosity and willingness to learn. Experience in championing and successfully implementing innovative marketing ideas
  • Track record of delivering strong performance in previous roles

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $164,990 - $199,933

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.


Work-life benefits include:

Paid Time Off
  • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays


Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

About BristolMyers Squibb

BristolMyers Squibb Careers

Join the vibrant team at BristolMyers Squibb, a leader in global biopharmaceutical innovation, where your career growth is as important as the life-changing solutions we develop. At BristolMyers Squibb, we are committed to fostering a diverse and inclusive workplace that encourages professional growth and development. Work You’ll Do Embark on a career with BristolMyers Squibb and be part of a company that’s dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. With us, you’ll contribute to a culture that embraces scientific innovation, responsible leadership, and community outreach. Explore job opportunities in various fields from research to marketing, and join a team that values leadership and diversity. Our commitment to career growth means we support your journey with extensive training programs, leadership development opportunities, and a global, diverse network of professionals. Innovative Work At BristolMyers Squibb, innovation is at the core of everything we do. From pioneering research in oncology to breakthroughs in immunology, our professionals have the opportunity to make significant contributions to the field and impact lives globally. Our collaborative environment encourages team members to challenge the status quo and bring forward ideas that pave the way for groundbreaking solutions. Be Part of a Great Team Working at BristolMyers Squibb means being part of a team that supports your aspirations and shares your values. Our culture thrives on teamwork, respect, and diversity, creating a workplace where everyone can achieve their potential. Enjoy the benefits of being part of a company that values work-life balance, provides competitive benefits, and fosters an environment where skills and leadership are developed through hands-on experience and comprehensive mentorship programs. Future-Proof Your Career With a multitude of job opportunities ranging from internships to full-time positions, BristolMyers Squibb is not just hiring; we’re building futures. We equip our employees with the tools needed for success, including advanced training in diverse skill sets, leadership programs, and opportunities for professional networking and growth. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference. Explore our career portal for all current job listings and be sure to submit your resume. Keep Up to Date Stay informed with the latest company news, career tips, and industry insights from BristolMyers Squibb. Our careers blog is a resource for potential and current employees looking to maximize their career potential. Job Alert Emails Customize your subscription to receive job alerts and insider information tailored to your preferences. Discover the exciting and rewarding career opportunities that await at BristolMyers Squibb. At BristolMyers Squibb, your career is just the beginning – it’s a pathway to personal and professional fulfillment. Join us and make a global impact.
Learn more about BristolMyers Squibb
Size
32,200 employees
Market Cap
$156.3 billion
Industry
Net Income
-$9 billion
Founded
1887
5 Year Trend
+19%
Revenue
$42.5 billion
NASDAQ

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