OverviewGenerate strategic media initiatives and lead the implementation of the media plans for a major client.
Responsibilities- Oversee media strategy and plan development and budget
- Evaluating, identifying and sizing media target based on client brief
- Responsible for developing and executing strategy for the functional area
- Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
- Presenting recommendations to account service and clients
- Maintaining strong relationship with key clients
- Following detailed instructions and using established procedures, completes work in a detailed and complete manner
- Performs under immediate supervision, using established procedures to accomplish assigned tasks
- Assists in more advanced functions as part of training and development
- Refers questions and problems to higher levels
- Resource for others in resolution of complex problems/issues
- Minimal supervision, relies on advanced experience/judgment
- May perform other duties and responsibilities that management may deem necessary from time to time
- Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
- Lead the development of competitive analyses, identifying investment trends and translating findings into strategic insights and actionable implications
- Evaluate campaign performance and translate results into clear, actionable recommendations and learnings
- Synthesize complex and fragmented data into compelling, client-ready narratives, insights, and presentations
- Own day-to-day workstreams, managing client communications, timelines, deliverables, and cross-functional coordination across local markets and internal teams
Communicates With:Internal: Partners with other Strategy members, Strategic Resources, and Activation Partners
External: Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships
QualificationsTo perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Minimal supervision, relies on experience/ judgment
- Excellent management and motivational skills
- Excellent organizational, interpersonal and quantitative/analytical skills
- Strong client presentation skills and business writing skills
- Demonstrated expertise in strategic planning
- Detail-oriented and proven ability to thrive in a fast-paced environment
Education/Experience:- Bachelor's degree;
- 5+ years media planning experience including 3 years in a management capacity
- Offline and Online media experience
- Must have strong working knowledge of National and Local Media
Business Competencies:
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics, Competitive Tools: Pathmatics, MediaRadar
- Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Demonstrate ability to learn new proprietary software and processes quickly and proficiently
- Understanding of Activation/Negotiation team functions
- Understand the strengths and weaknesses of each media type
- Able to make independent decisions and identify priorities
- Meet client and internal deadlines and obligations
- Manage projects, resources, stakeholders, and participants
- Be able to identify and promote solutions
- Be a resource to others in the resolution of complex problems/issues
- Knows industry trends and emerging media
