Job DescriptionThe Associate Director, Search is responsible for leading the dedicated paid search execution team for a premier global entertainment and audio streaming platform, driving growth, innovation, retention and satisfaction for this dynamic account. In this role, you will manage and direct a talented team of Campaign Managers (both onshore and offshore). Proven account management and team leadership experience are essential, along with a deep passion for digital culture, app marketing, and cutting-edge Paid Search strategies.
Responsibilities- Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver innovative search solutions.
- Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
- Develops and fosters account relationships to champion initiatives that drive smart marketing decisions across digital channels.
- Deeply understands the client's goals, diverse international markets, expectations of the agency, and fast-evolving business needs.
- Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations.
- Independently leads performance and strategy presentations, interfacing confidently with both middle management and executive-level clients.
- Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals.
- Takes ownership of complex global market coordination, meticulously managing fast-changing promotional support with flawless execution and minimal oversight.
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.
- Motivates, leads, and manages internal teams, setting expectations for performance marketing thought leadership.
- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction.
- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.
- Conducts performance reviews and career path plans for direct reports.
- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group.
Qualifications- Bachelor's degree, concentration in business, marketing, or advertising preferred.
- 4+ years of account management experience in Search Engine Marketing; client side or agency side preferred
- 2-4 years of demonstrated success in managing and leading a team of paid search specialists.
- Proven experience managing large-scale campaigns on Google Ads and Apple Search Ads. Deep knowledge of App campaigns and mobile acquisition is a plus.
- Hands-on experience with AI Max and Performance Max campaigns preferred.
- Experience with bid management tools like Search Ads 360.
- Ability to develop and implement comprehensive paid search strategies aligned with client goals.
- Exceptional data analysis skills; comfortable working with complex KPIs, interpreting data trends, and making quick, sound optimization decisions based on those insights.
- Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success.
- Top-tier organizational and project management skills. Historical experience with tools like Asana is highly preferred to keep fast-moving promotional campaigns on track.
- High proficiency in the Microsoft Office suite (Excel, PowerPoint), paired with extensive, hands-on knowledge of Google Workspace (Google Docs, Sheets, Slides, etc.)
- A proactive self-starter with high attention to detail and the ability to move at an agile pace to match a fast-growing industry rhythm.
- Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner.
