The Associate Director, Regional Marketing reports into the West Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne's hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.
Key states within the geography are: Texas, New Mexico and Arizona
Essential Functions of the job: - Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
- Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
- Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
- Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
- Actively participate in developing promotional speaker bureau strategy in support of BeOne's oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
- Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
- Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne's US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
- Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
- Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
- Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
- Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
- Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values
Qualifications:- 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
- A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
- Biotech or pharmaceutical US marketplace launch experience preferred
- Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
- Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
- Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
- Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
Education Required: - Bachelor's degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred
Computer Skills: - Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
Travel: Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
Salary Range: $155,800.00 - $205,800.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
