Associate Director of Business Marketing - M&A, PE, Capital Markets
Cooley is seeking an Associate Director of Business Marketing - M&A, PE, Capital Markets to join the Marketing and Client Development team.
Position summary: This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
- Strategic Plan Translation: Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, ensuring customer journeys are engineered to deliver BU outcomes.
- Audience & Persona Consultation: Act as the primary consultant for the Insights team on buyer profiles and influencers, providing the practice-specific logic required for build-out of segments.
- Practice Development Roadmap: Direct the strategy for practice-building initiatives, ensuring "Always Ready" materials and sales touchpoints reflect current market trends and buyer behavior.
- Cross-Functional Liaison: Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies.
- Personalization Logic Strategy: Define the triggers and content requirements for practice-level personalization, ensuring the "right message" is delivered to the practice’s target buyers.
- Budget & Sponsorship Stewardship: Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend.
- High-Stakes Narrative Leadership: Lead the strategy and narrative development for the BU’s most complex and high-stakes pitches and proposals in collaboration with the Client Development and Pursuits & Proposal’s team.
- Optimization Consultation: Collaborate with Insights & Optimization to interpret dashboard data and proactively recommend strategic shifts in the marketing plan.
- Serve as direct supervisor and mentor to direct reports
- Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
- Support business professional development and continued educational opportunities
- In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
- All other duties as assigned or required
Skills and experience:
Required:
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Ability to work extended and/or weekend hours, as required
- Ability to travel, as required
- 8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred)
- Prior professional services industry experience and/or B2B marketing experience
- Demonstrated industry experience in private equity
Preferred:
- Prior legal industry experience
Competencies:
- Entrepreneurial by nature
- Excellent attention to detail
- Approaches tasks through a lens of quality and consistency
- Approaches tasks through a digital first lens
- Exceptional interpersonal and communication skills with ability to facilitate and solve problems
- Ability to organize, prioritize and coordinate multiple activities often under tight timelines
- Takes a consultative approach to set goals, drive projects, and achieve outcomes
- Team-player with collaborative spirit
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
- High level of professionalism at all times
- Demonstrated ability to lead through influence and develop talent
- Proactive, analytical mindset
- Effective presentation skills
