Associate Director, Media Strategy

Tombras

$90K — $120K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in media planning and buying at an agency
  • Strong creative skills for holistic media plan development
  • Ability to see the big picture, both for campaigns and clients
  • Expertise in traditional and digital media strategies
  • At least 2 years of experience in managing mid-sized teams
  • Understanding of digital tracking and media trafficking processes
  • Proficient in digital ad servers like DCM and tools like Gmail and Excel
  • Bachelor's degree in Marketing, Advertising, or Communications preferred

Responsibilities

  • Lead team in developing, implementing, and activating media recommendations
  • Develop measurement plans with the analytics team and synthesize media performance for client discussions
  • Make quick decisions to guide team direction and maintain workflow
  • Manage day-to-day operations to ensure high-quality client deliverables
  • Create scalable processes to enhance client work and agency execution
  • Oversee media stewardship and communication for assigned accounts
  • Ensure account checks are in place and lead team in closing gaps

Benefits

  • Family-oriented work culture emphasizing support
  • Dog-friendly office environment
  • Flexible Paid Time Off (PTO) policy
  • Generous parental leave for caregivers
  • Comprehensive medical coverage for employees and dependents
  • Participation in 401(k) plan
  • Employer-paid dental and vision insurance
  • Career development opportunities with internal promotions
Full Job Description
You are an innovative problem solver, instrumental in developing strategies, planning, and ensuring proper implementation media campaigns to meet and exceed client goals. You stay ahead of the trends and have great attention to detail, giving you the ability to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients. Associate Directors will have experience presenting and driving communications with channel partners, as well as senior internal and external stakeholders.

Where you'll be working: Knoxville, TN or Atlanta, GA. Relocation assistance may be provided.

What you'll be doing:

  • Strategic Oversight
    • Leads their team through the development, implementation and activation of media recommendations - through hands on work and delegation of tasks
    • Develops measurement plan in conjunction with analytics team, and reads/synthesizes media performance to inform client conversations and planning and is an expert in leveraging media analytics to inform decision making, extracting insight/actions from data and relate the "story" back to client's business goals while guiding team in optimizations.
  • Team Management
    • Make decisions and provide team direction quickly to maintain workflow, modeling professionalism and collaboration among direct and expanded team (channel, analytics, account)
    • With leadership and support from senior leaders, manage the day-to-day operations to ensure consistent and high-quality client deliverables
  • Operational Stewardship
    • Helps develop scalable process to support client work and overall agency execution
    • Proficient at all media channels/tools and able to us that knowledge to advance plans
    • Leads oversight of media stewardship and communication for all assigned accounts.
    • Ensures all necessary account checks and balances are in place to mitigate errors. Leads team in solving for any gaps.

What you bring:

  • 10+ years of agency experience specific to media planning and buying with a working knowledge of paid search, paid social and programmatic
  • Creativity in developing a holistic media plan and the critical thinking skills to provide rationale
  • Capable of seeing the "big picture" - not just by campaign but also by client
  • Demonstrate a working knowledge of traditional (TV, Radio, OOH and Print) and digital media strategy (including search, social and programmatic) and the role that they play in an Strategy media mix
  • At least 2+ years of mid-sized team management and cross-department collaboration
  • Understanding of digital tracking concepts and digital media trafficking process is required
  • Understanding of DCM or other ad servers required
  • Proficiency in Gmail, Drive and Microsoft Office (especially Excel)
  • Bachelor's degree in Marketing, Advertising or Communications preferred


Why you'll want to work at Tombras:

  • Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
  • Dog-friendly offices
  • Flexible PTO
  • Generous parental leave for primary and non-primary caregivers
  • Medical (PPO or High Deductible option) for employee + dependents
  • 401(k) Participation
  • Employer-paid Dental & Vision
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

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