Job Details: Position Title: Associate Director of Marketing
Status: Full-Time
Hours: 37.5 hours per week
Program/Department: Marketing, Communications and Public Affairs
Campus/Location: The University of Guelph-Humber (207 Humber College Blvd, Toronto) is located within the traditional and treaty lands of the Mississaugas of the Credit.
Minimum Starting Salary: $107,449; starting salaries are determined based on qualifications and years of related experience.
About the Associate Director of Marketing Role: Under the direction of the Department Head, Marketing, Communications and Public Affairs, the Associate Director of Marketing will lead initiatives to strengthen the University's brand, visibility, and reputation. The incumbent will provide both strategic and hands-on leadership, guiding a team responsible for executing the University's marketing strategy. They will engage thoughtfully with administrators, Chairs, staff, and instructors to develop and implement approaches that drive enrolment and enhance the University of Guelph-Humber's profile.
Responsibilities include designing and delivering print and digital campaigns, collecting, and analyzing data to monitor market trends in the post-secondary sector and labour market, and assessing the effectiveness of marketing tactics to inform future strategies.
What you bring to the role: Education - The successful candidate will have a minimum of an undergraduate degree in Marketing, Communications or a related field. Masters preferred.
Experience and Skills The successful candidate will have:
- Extensive experience (5-9 years) in digital marketing and brand strategy
- Strong analytical skills and familiarity with leading marketing analytics platforms (e.g. Google/Adobe), social media management tools (e.g. Sprout) and CRM
- Experience in Post-Secondary Education is required
- Experience in brand management is an asset
- Knowledge of current educational trends and challenges facing post-secondary institutions and the post-secondary education sector required
- Excellent interpersonal, team building and conflict-resolution skills; ability to work cooperatively with internal colleagues and external stakeholders.
- Excellent written and verbal communication skills and interpersonal skills including consultative and relationship management skills
- Excellent ability to read, comprehend, write, and speak English
- Strict attention to detail
- Ability to interact professionally with all organizational levels
- Ability to manage competing priorities
- An understanding of Collective Agreements, Terms and Conditions of Employment for Administrative Staff, internal policies/practices, and government regulations
- Strong organizational and project-management skills
- Digital fluency and competence with MS Office Applications, and relevant platforms
If this sounds like you, we would love to hear from you!
Applications should be submitted electronically through the Humber Polytechnic's careers portal. Applications should include: a detailed resume and a cover letter indicating how you meet some or all the criteria.
Applications will be reviewed during the week of April 27, 2026.
What's In it for you? - An opportunity to be a part of building the University of Guelph-Humber's future.
- Be part of a diverse, hard-working, and supportive team.
- Tools and technology that will allow you to succeed at your job.
- Work/Life balance with above-average days off due to university closure schedules.
- Amazing perks
