Associate Director, Marketing Analytics

Servier

$190K — $218K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Biotechnology, Marketing, Business Administration, Life Sciences, or related field
  • 6+ years in market research, forecasting, analytics, or consulting within the biopharmaceutical industry
  • 5+ years applying market research process and statistical analysis
  • 5+ years working with pharmaceutical data sources
  • 3+ years managing multiple projects and vendor relationships

Responsibilities

  • Lead market research development for the US Oncology business
  • Conduct primary market research and analytics for brand strategies
  • Generate competitive insights through qualitative and quantitative research
  • Integrate primary and secondary research for comprehensive analysis
  • Collaborate with marketing, sales, and market access teams to enhance performance
  • Oversee a Market Research Manager
  • Manage budgets and timelines for effective project execution

Benefits

  • Remote work eligibility from any location within the United States
  • Opportunity to engage in cross-functional collaboration
  • Scope for strategic and tactical project management
  • Involvement in high-impact market research initiatives
Full Job Description
Associate Director, Marketing Analytics, Servier Pharmaceuticals, LLC, Boston, Massachusetts (remote)

Lead development and implementation of market research, competitive intelligence, and other analyses to support the US Oncology business. Lead primary market research and analytics to provide valuable customer and competitive insights that support brand strategies (e.g., awareness trial usage (ATU), promotional effectiveness, segmentation, chart audits, target product profile (TPP) development). Develop actionable competitive insights through secondary research and primary qualitative and quantitative research. Effectively integrate primary and secondary research resources and activities. Engage in active collaboration across multiple functions including marketing, sales, market access, and external partners, to generate insights that will optimize performance in our current and future indications. Manage a Market Research Manager. Must have a Bachelor's in Biotechnology, Marketing, Business Administration, Life Sciences, or related field and Six years of experience in market research, forecasting, analytics, consulting, or decision support in the biopharmaceutical industry, including qualitative and quantitative primary market research. Of experience required, must have five years of experience: (i) Applying the key steps and checkpoints in market research process, including study design components, appropriate use of statistics, and analytical applications; and (ii) Working with pharmaceutical data sources (e.g., prescriptions, sales, claims). Must also have three years of experience: (i) Managing multiple projects and working independently and within a team; (ii) Managing vendor, budget, and timelines to execute on strategy; and (iii) Planning and managing both at the strategic and tactical levels, including using project management skills. Experience may be gained concurrently. Eligible for telecommuting from any location within the United States.

Pay Range: $190,000 - $218,668 per year. Apply at: jobs.servier.com.

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