Agency:
Omd
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Associate Director, Integrated Media Planning
Qualifications
5-7 years of media planning experience with strong agency background
Worked with clients in the travel vertical, ideally with both national and local experience
Understanding of the sports landscape and integration opportunities
Track record of cultivating and maintaining trusted client relationships
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
Expert level media math skills
Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
Strong comfort level with data, analytics, and measurement
Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
Comfortable working in a fast-paced, dynamic environment
Responsibilities
The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Senior Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client's objectives.
The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients' brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.
Serves as key point of contact for client teams to streamline requests and coordinate workstreams
Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
Develops client presentations and templates for POVs and recommendations
Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
Maintains positive team culture and working environment
Manages resources & helps team members prioritize work
Accountable for planning teamwork including QAing budgets and media math as relevant New York: $110,000.00-$120,000.00
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
