About the role:
A major focus of the role will be the global commercialization of the BD BACTEC™ FXI Culture System: equipping regions to acquire new customers, retain and expand the existing customer base, and strengthen the portfolio’s relevance in the diagnosis and management of bloodstream infections and sepsis.
This role will own the global marketing strategy, collaborating with cross-functional regions regional teams to deliver maximum impact through development and delivery of all outbound marketing activities to drive demand and product adoption, with the customer top of mind, to ensure business growth, development of brand recognition and leadership position growth.
Key Responsibilities:
Lead the global marketing strategy and tactical execution by deploying best-in-class marketing practices for marketing strategy, segmentation, targeting, positioning, and messaging to deliver differentiated customer value and position the BACTEC portfolio as the best-in-class solution for blood culture
Lead BD BACTEC™ FXI Culture System commercialization with both purpose and pace. Develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, both acquiring new customers and retaining and expanding value of the existing customer base.
Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth
Lead the development and execution of the global marketing plan for blood culture including sepsis and bloodstream infections (BSI) to ensure alignment across the microbiology portfolio. Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions to maximize and capture the opportunities for the portfolio and ensure clarity of positioning across the BACTEC portfolio (BACTEC FX vs. BACTEC FXI to enable the portfolio to win)
Lead the global commercialization team for new product launches, ensuring close cross-functional alignment to ensure successful commercial execution and the growth of the blood culture portfolio
Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market and customer needs, attitudes, behaviors specifically relating to blood culture / sepsis / bloodstream infections. Utilize insights gained to inform marketing strategy, positioning, messaging, tactics etc., as applicable
Champion brand strategy and manage portfolio brand, marketing campaigns and execution with region collaboration
Partner with product management on portfolio strategy, product roadmap and priorities for specified market segment in partnership with other key functions, as applicate
Effectively partner and collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development, and other functions to ensure development and execution of effective marketing strategies to meet customer needs and deliver differentiated customer value
About you:
This is a high-impact global marketing leadership role for a strategic marketer who is energized by building category leadership, translating complex clinical and technical value into customer-relevant growth strategies, and shaping how Waters competes in blood culture and sepsis diagnostics.
Required education and experience:
At least a bachelor's degree, advanced degree preferred
At least 7 years of related functional experience and marketing leadership in medical device and/or life sciences industry
Experience in Microbiology and/or Infectious Diseases, general knowledge of the diagnostics / life sciences market, is preferred
Demonstrated track record in product launches and commercial execution, identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, go-to-market models and strategies
Demonstrated ability to develop and implement commercial strategies, convert these into tactical marketing plans and deliver results
The ability to understand and translate complex scientific, clinical, and technical information into marketing and customers benefits to inform strategies and tactical execution is a required skillset
Results-oriented, with demonstrated ability to manage and drive the completion of multiple competing projects, across functions and regions
Ability to develop strong relationships with regions and functions
Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to persuade others of the course of action and facilitate successful execution
Ability to work across all global regions at both an executive and tactical sales/marketing level
Flexibility to travel globally up to 30% of the time.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Primary Work LocationUSA MD - Sparks - 7 Loveton Circle
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$146,100.00 - $233,800.00 USD Annual
