JOB DESCRIPTION:The Opportunity The Associate Director, Downstream Marketing, leads the commercial execution for our Medical Devices Digital Solutions' Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go-to-market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems.
The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes.
What You'll Work OnCommercial Strategy & Execution: Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments. Partner closely with sales teams to create high-impact commercial tools, selling narratives, and competitive positioning. Analyze market trends, customer needs, and feedback to inform messaging and identify growth opportunities. Own pricing, packaging, and promotional strategies to support ARR growth and customer lifetime value.
Customer Engagement & Demand Generation: Build integrated marketing campaigns-including digital, email, events, and field marketing-to generate qualified leads and advance opportunities through the funnel. Lead development of customer success content such as onboarding materials, training modules, usage guides, and best-practice playbooks. Collaborate with clinical experts and customers to create case studies, ROI stories, testimonials, and thought leadership assets.
Product Commercialization & Launch: Partner with Product Management and R&D to translate new features and releases into compelling value propositions and launch plans. Manage cross-functional launch execution, ensuring sales readiness, training, messaging, and adoption tracking. Distill complex SaaS capabilities-analytics, integrations, workflow automation-into simple, differentiated value statements.
Sales Enablement: Develop sales tools including pitch decks, demo scripts, objection-handling guides, competitive battlecards, and ROI calculators. Train sales teams on product updates, competitive shifts, and customer insights. Support strategic account engagement through tailored content and analyses.
Analytics & Performance Optimization: Track and analyze performance metrics across campaigns, customer usage, and commercial programs. Use data to optimize marketing tactics, improve conversion rates, and address friction in the customer journey. Monitor competitive activity and industry trends to guide messaging and field strategy.
Required Qualifications:- Proven track record managing complex, multi-stakeholder digital health projects
- Experience with Medical Device, AI technologies in healthcare and / or EHR systems
- 12+ years of downstream or product marketing-preferably in medical devices, digital health, or SaaS
- Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or related field.
- Proven experience supporting commercial teams and influencing sales performance.
- Ability to translate technical product features into strong customer value messaging.
- Strong analytical skills and experience using CRM/marketing automation tools.
- Excellent communication, storytelling, and stakeholder-management skills.
- Strong leadership, communication and analytical skills.
- Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately.
- Demonstrated ability to adapt to evolving technologies and industry trends.
- Creative problem solver, agile mindset.
- Ability to build relationships across various levels of an organization.
- Strong organizational skills and the ability to prioritize.
- Ability to translate technical concepts for non-technical stakeholders.
Preferred Qualifications:- Experience with hospital IT ecosystems, EMRs/EHRs, digital workflows, and data compliance requirements.
- Understanding of reimbursement pathways, clinical workflows, and healthcare economics.
- MBA or advanced degree.
Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
The base pay for this position is $148,700.00 - $297,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:MD Medical Devices
LOCATION:United States > Sylmar : 15900 Valley View Court
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Awkward/forceful/repetitive (arms above shoulder, bent wrists), Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
