IPG MediaBrands

Associate Director, Data Management & Visualization

IPG MediaBrands$110K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in data management and visualization, preferably in media analytics or agency environments.
  • Strong technical skills in BI tools like Tableau, Alteryx, and Power BI; Tableau Prep knowledge preferred.
  • Experience managing teams and providing constructive feedback to direct reports.
  • Thorough understanding of end-to-end data flow, APIs, and databases.
  • Proficiency with major media platforms such as CM360, DSPs, and Google Ads.

Responsibilities

  • Lead new business setups for accounts, focusing on systems and data flow design.
  • Manage large-scale data migration projects and complex data tasks.
  • Establish consistent processes and best practices across clients.
  • Define and enforce campaign naming conventions across reporting environments.
  • Prepare and integrate external datasets into analytics workflows.
  • Implement QA processes for data quality assurance and anomaly detection.
  • Engage with stakeholders to advocate for data solutions and ensure team output quality.

Benefits

  • Medical and dental coverage.
  • 401(k) plans and flexible spending accounts.
  • Life insurance and disability coverage.
  • Employee discount program and stock purchase plan.
  • Paid family benefits to support employees and their families.
Full Job Description
Position Summary

As Associate Director, Data Management & Visualization, you will be pivotal in managing the E2E data and visualization process including collection, aggregation, QA, processing and visualization for a major client while also serving as a consultant to all Omnicom Media stakeholders. In addition to managing the day-to-day data and visualization needs of internal and external clients, this role will be managing a high functioning team of managers and/or analysts/sr. analysts.

Key Responsibilities

New Business Setup:
  • Work closely with leadership to lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design. Assume full accountability for delivery, quality, and client satisfaction.

Data Migrations:
  • Manage and execute large-scale data migration projects and comparable complex assignments.

Consistent Processes:
  • Incorporate consistent processes and best practices across Mediabrands clients.

Campaign Naming Conventions:
  • Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.

Data Integration:
  • Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.

Data Quality & Anomaly Detection:
  • Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.

Leadership Skills and Stakeholder Management:
  • Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
  • Ensure quality work output from onshore/offshore teams

Media Platform Knowledge:
  • Campaign Management: CM360, DSPs.
  • Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
  • Search: SA360, Bing, Google Ads.

Required Skills

Technical Skills:
  • Good understanding of end-to-end data flow, APIs, databases, and BI tools.
  • Visualization and dashboard creation experience; Tableau preferred.
  • Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
  • Database experience (Snowflake preferred).
  • Understanding of taxonomy creation and execution

Media Platform Knowledge:
  • Campaign Management: CM360, DSPs.
  • Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
  • Search: SA360, Bing, Google Ads.

Leadership Skills:
  • Proven experience in management of multiple team members
  • Ability to provide feedback & guidance in a constructive manner to direct reports
  • Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment

Desired Skills & Experience
  • 4+ years of experience in agency or client-side digital media planning or media analytics
  • Presentation development and delivery
  • Strong written and verbal communication
  • Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Salary Range

$110,000-$130,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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