Agency:
Omd

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:
The Associate Director of Content will be responsible for working with the Director of Content, and larger Content team, to manage the client & partner relationships, leveraging and maximizing all media investment to create custom media and content opportunities for clients. The ideal candidate will be meticulously organized, professional, dynamic, results-driven and enjoy a fast-paced environment that is evolving to meet the needs of our blue-chip clients.

Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production are a nice to have, but not required.

Responsibilities

Strategic & Functional Lead

Implement TCC's annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners
Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Director and team for consideration
Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)
Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas
Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts
Consistently support the Director and Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners

Execution

Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics - including running point on day-to-day execution of custom content programs
Manage internal and external work streams and production process for assigned projects - Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties
Manage various status updates and support materials to ensure successful communication with clients and agency partners on a consistent basis
Serve as the lead point of contact for clients, media partners and integrated agency teams to oversee execution of multiple programs across a calendar year, while ensuring that deal terms are effectively translated into legal agreements
Spearhead the development and oversee the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences
Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program activation (in collaboration with Marketing Sciences team)

Team Management

Reporting directly to the Director, you may also support the Group Director directly based on assigned projects and client initiatives.
Oversee development and growth of direct report(s)

Thought Leadership

Offer support to TCC Leadership on new business pitches and marketing collateral on an ad hoc basis; the ideal candidate should be willing and able to pitch in when needed
Provide POV for clients and team members on new technologies and vendor partners

Qualifications

Minimum 5 years' experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.
Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
Highly-organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
Successful track record in meticulous account management and superior client service
Constant professional demeaner amongst colleagues and clients, from entry thru executive levels
Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
Demonstrated ability to understand business challenges and formulate effective programs that improve business results. Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
Proven success in custom concept development, production oversight, and working with major media companies and talent
Ability to travel and work outside of business hours as-needed
A thorough understanding of marketing communication channels (including digital, paid social, and experiential).
Bachelor's degree (communications, advertising, media or related field preferred)

#LI-SO1New York: $70,000.00-$125,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.