Eli Lilly

Associate Director, Consumer Experience Strategy

Eli Lilly • $127K — $204K *
US-AnywhereRemote in United States
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field
  • 5+ years' experience in consumer experience strategy, marketing, or digital product
  • Proven success in embedded product pods or agile teams
  • Strong analytical skills with a knack for synthesizing data
  • Excellent communication and presentation skills
  • Experience in regulated industries or direct-to-consumer markets
  • Understanding commercial outcomes related to consumer experience

Responsibilities

  • Map the consumer journey to identify pain points and opportunities.
  • Apply a consumer-first lens to enhance the user experience.
  • Define and prioritize experience-related problems for the product pod.
  • Synthesize data from various sources to develop actionable insights.
  • Track market benchmarks to guide experience differentiation.
  • Own reports on funnel health and consumer journey metrics.
  • Engage in cross-functional sessions to align on consumer pain points.

Benefits

  • Company-sponsored 401(k) and pension plans
  • Medical, dental, vision, and prescription drug benefits
  • Flexible spending accounts for healthcare and dependent care
  • Life insurance and death benefits
  • Well-being benefits including assistance programs and fitness benefits
  • Generous vacation and leave of absence policies
  • Participation in company bonus program based on performance
Full Job Description
THE ROLE
We're looking for an Associate Director, Consumer Experience Strategy to own the experience strategy for LillyDirect's consumer journey, from first awareness through onboarding and long-term engagement.
This role turns consumer pain points into clearly defined problems and opportunities, and sets the vision for what a great experience should look like. You'll bring that consumer perspective directly into our agile product teams (we call them "pods") as an embedded member, drawing on research, customer feedback, analytics, and competitive insights to shape journeys, define problems, and uncover our biggest opportunities.
You'll work as a peer to product, design, and engineering teammates within the pod, helping define, evaluate, and prioritize problems together - always advocating for the consumer.

WHAT YOU'LL WORK ON
  • Map the end-to-end consumer journey to identify friction, unmet needs, and opportunities across every touchpoint.
  • Apply a consumer-first lens, stepping into the consumer's perspective to define where the experience breaks and where it can meaningfully differentiate.
  • Clearly define problems and gaps so they can be evaluated and prioritized alongside other work in the pod.
  • Set and hold the point of view on what a great end-to-end experience should be, in current state and as the platform evolves.
  • Synthesize qualitative and quantitative data from research, analytics, customer support, and other sources into a clear, actionable point of view.
  • Track competitive and market experience benchmarks and translate them into opportunities to differentiate the LillyDirect experience.
  • Own funnel health reporting for the consumer journey - tracking conversion, pinpointing areas for improvement, and informing what we prioritize next.
  • Translate insights into clear opportunities that help guide our roadmap and business decisions.
  • Facilitate cross-functional working sessions to map journeys, surface pain points, and align on opportunities.
  • Participate as an active, embedded member of the agile pod - in planning, roadmap reviews, and prioritization - always advocating for the consumer.
  • Contribute to high-visibility communications and materials that convey consumer experience strategy and initiatives to internal and executive stakeholders.

WHO YOU'LL WORK WITH
This role works cross-functionally across the agile pod and with the broader organization, including legal, compliance, regulatory, market research, and analytics teams. You'll be the go-to expert on consumer experience strategy - defining the problems and opportunities that shape what we build, and making sure the consumer's perspective is represented in every decision.

BASIC REQUIREMENTS
  • Bachelor's Degree
  • Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

ADDITIONAL PREFERENCES
  • Demonstrated success working in an embedded product pod or agile product team (required).
  • 5+ years in consumer experience strategy, marketing, digital, or product, with a track record of mapping and improving end-to-end customer experiences and driving measurable results.
  • Proven ability to synthesize complex qualitative and quantitative signals into clear, compelling narratives and actionable recommendations.
  • Strong analytical, problem-solving, and strategic planning skills, with strong facilitation skills across cross-functional workshops and initiatives.
  • Demonstrated ability to influence and build alignment across a large, cross-functional organization and with outside partners.
  • Ability to manage multiple initiatives in parallel under tight deadlines while operating amid shifting priorities and ambiguity.
  • Excellent written and verbal communication and presentation skills, with a consumer-first mindset grounded in empathy and curiosity.
  • Experience in direct-to-consumer, e-commerce, digital health, or consumer technology.
  • Familiarity with agile pod and product operating models and embedded cross-functional ways of working.
  • Experience operating within regulated industries or with content and decisions subject to legal, compliance, or usage constraints.
  • Understanding of how consumer experience connects to commercial outcomes
OTHER INFORMATION
Location: Indianapolis, San Francisco Bay Area or Remote
Travel: ~5-15%

Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$127,500 - $204,600

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly

About Eli Lilly

ICOS Corporation is a biotechnology company that engages in the discovery, development, and commercialization of therapeutic products. It is engaged in the commercialization of treatments for unmet medical conditions, such as benign prostatic hyperplasia, hypertension, pulmonary arterial hypertension, cancer, and inflammatory diseases. It is the developer of a treatment known as Cialis (tadalafil), a product for the treatment of erectile dysfunction through its joint venture with Eli Lilly and Company in North America and Europe. It is also engaged in contract manufacturing services for third parties. It is in a strategic alliance with Solvay Pharmaceuticals, Inc. ICOS Corporation was established in 1989, based in Bothell, Washington. It is currently operated by Eli Lilly and Company.

Eli Lilly Careers

Joining Eli Lilly offers an unparalleled opportunity to become part of a leading global team dedicated to creating a healthier future. As a company revered for its commitment to innovation and leadership in the pharmaceutical industry, Eli Lilly is where your professional journey can flourish. Work You’ll Do At Eli Lilly, we are passionate about transforming patient care and advancing medical innovation. Our team at Eli Lilly is at the forefront of developing groundbreaking solutions in healthcare. By joining us, you will collaborate with some of the brightest minds in the industry, using cutting-edge technology to make real-world impacts. Lead with Innovation and Leadership Eli Lilly stands out in the marketplace by integrating deep industry expertise with robust research and development efforts. We are looking for professionals who are eager to drive change and lead the way in developing therapeutic breakthroughs. Explore Job Opportunities and Growth Eli Lilly offers a variety of career paths, including full-time positions and internships, across multiple functions such as research, marketing, IT, and sales. Whether you are a seasoned professional or a recent graduate, Eli Lilly provides an environment that promotes career growth and learning opportunities. Our commitment to diversity and leadership training ensures that every employee can achieve their potential. Be Part of Our Team Our team at Eli Lilly is committed to excellence and driven by a mission to improve lives. Employees enjoy a supportive culture that values collaboration, creativity, and diversity. We believe that a diverse workforce fosters innovation and helps us better connect with the communities we serve. Benefits and Culture Eli Lilly is dedicated to supporting our employees, offering competitive benefits, wellness programs, and comprehensive health care. Our culture is built on a foundation of respect, integrity, and quality, making Eli Lilly not just a great place to work, but a community to grow with. Networking and Professional Development Eli Lilly encourages continuous professional development and networking. With access to various training programs and mentorship opportunities, employees can enhance their skills and advance their careers. Our leadership is committed to nurturing talent through effective training and development strategies. Join Our Team Discover the exciting job opportunities at Eli Lilly by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who are passionate, innovative, and ready to contribute to our mission of making life better for people around the globe. Stay Connected Keep up to date with the latest at Eli Lilly by following our careers blog. Gain insights from industry leaders and get tips on everything from crafting the perfect resume to preparing for your interview. Eli Lilly is not just a company—it's a place where you can make a difference. Explore the positions available and find out how your talents can help change the world. SEARCH ELI LILLY JOBS Stay ahead in your career with Eli Lilly, where innovation, leadership, and a commitment to diversity and growth lead the way to future advancements.
Learn more about Eli Lilly
Size
35,000 employees
Market Cap
$344.2 billion
Industry
Pharmaceuticals & Biotech
Net Income
$6.1 billion
Founded
1876
5 Year Trend
+5.9%
Revenue
$24.5 billion
NASDAQ
LLY
* Ladders Estimates

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