Associate Director, Clinician Marketing
Covington, Georgia
Work Arrangement: Hybrid - Onsite Monday through Thursday; Remote on Fridays
Full Time

The Associate Director, Clinician Marketing will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction - particularly with Urologists and Primary Care Physicians (PCPs) - regarding the PureWick4 urinary incontinence product. This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.
The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results.
Key Responsibilities:

• Develop and execute omnichannel marketing strategies to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
• Lead a portfolio of interconnected marketing projects, ensuring synergy, efficiency, and optimal resource utilization.
• Manage marketing budgets, project timelines, and reporting to achieve performance and ROI targets.
• Build business cases to secure funding approval for marketing initiatives.
• Create and manage analytics and reporting dashboards (e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
• Collaborate with cross-functional stakeholders - including product, medical affairs, and sales - to ensure alignment on strategic objectives and brand messaging.
• Drive continuous improvement initiatives with an "always optimizing" mindset across campaigns, clinician engagement programs, and communications.
• Communicate effectively with executive leadership and internal teams to share insights, progress, and performance outcomes.

Qualifications:

• Bachelor's degree required; MBA preferred.
• 10+ years of senior-level marketing experience in the healthcare industry.
• Demonstrated success in improving omnichannel strategies and managing end-to-end clinician experiences.
• Proven experience in driving clinician awareness outside hospital environments, especially among Urologists and Primary Care Physicians.
• Strong background in digital marketing strategy, analytics, and campaign optimization.
• Expertise in building business cases to support funding for marketing initiatives.
• Experience creating and managing analytics and KPI dashboards using Power BI and Salesforce (or similar tools).
• Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.

Ideal Candidate Profile:

• A strategic thinker with deep expertise in clinician and HCP marketing within healthcare.
• Experienced in digital and omnichannel strategy with hands-on knowledge of campaign performance optimization.
• Comfortable operating in a fast-paced, data-driven environment and collaborating across departments.
• Skilled in building data visualization tools and using insights to inform marketing strategy and executive reporting.
• Able to develop strong business cases and communicate ROI effectively to leadership.

Key Skills:

• Clinician / HCP Marketing Strategy
• Omnichannel Campaign Management
• Digital Marketing & Engagement
• KPI Dashboard & Analytics (Power BI, Salesforce)
• Business Case Development
• Portfolio & Budget Management
• Cross-functional Collaboration
• Executive Communication

Recruiter Submission Template -

Full Name:
Degree Major with University and Completion Year:
Total Years of Experience in Healthcare Marketing:
Experience in Clinician / HCP Marketing (Years):
Experience in Omnichannel Strategy Development (Years):
Experience in Digital Marketing Campaigns (Yes/No - brief details):
Experience in Driving Clinical Awareness (Outside Hospital Setting) (Yes/No - brief details):
Experience with Urology / Primary Care Physician Target Audiences (Yes/No - brief details):
Experience in Analytics & KPI Dashboard Development (Yes/No - tools used such as Power BI, Salesforce - brief details):
Experience in Building Business Cases for Marketing Initiatives (Yes/No - brief details):
Experience with Salesforce CRM & Marketing Tools (Yes/No - brief details):
Experience with Power BI / Reporting & Visualization (Yes/No - brief details):
Experience in Budget & Resource Management (Yes/No - brief details):
Experience in Portfolio Management or Multi-Project Leadership (Yes/No - brief details):
Experience in Reimbursed Healthcare Environments (Yes/No - brief details):
Experience Leading Cross-Functional Teams (Yes/No - brief details):
Experience Communicating with Executive Leadership (Yes/No - brief details):
Proficiency in Data Analytics / Insights (Basic / Intermediate / Advanced):
Marketing Tools & Platforms Worked On (Salesforce, Power BI, Marketo, Google Analytics, etc.):
Certifications (if any - e.g., MBA, Digital Marketing, PMP, etc.):
Motivation / Reason for Interest in This Role:
Motivation / Reason for Relocation (if applicable):
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Willingness to Work Onsite (Covington, GA - Mon-Thu; Remote Fridays) (Yes/No):