Associate Director - Campaign Strategy
Position SummaryWe are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.
This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.
The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)-with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.
Key ResponsibilitiesCampaign Strategy & Planning- Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix
- Develop integrated campaign plans aligned with business goals, product priorities, and target personas
- Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales
- Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution
Campaign Orchestration & Execution- Translate campaign strategy into clear briefs, asset plans, and activation timelines
- Execute across email, web, paid media, social, and events
- Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement
- Lead stakeholder alignment and campaign governance using project management best practices
Marketing Automation (HubSpot)- Design and oversee multi-touch nurture programs and campaign workflows in HubSpot
- Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion
- Ensure campaigns are properly structured for tracking, attribution, and reporting
- Partner with Marketing Operations for technical configuration, integrations, and data model management
Paid Media Strategy (LinkedIn and Google)- Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy
- Lead LinkedIn campaign strategy, including:
- Company and persona targeting (ABM alignment)
- Format selection (lead gen forms, video, document ads, etc.)
- Message alignment with campaign stages
- Guide Google Ads strategy, including:
- High-intent search capture
- Retargeting strategy
- Funnel alignment
- Partner with internal teams or agencies to execute campaigns and optimize performance
Measurement and Optimization- Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms
- Analyze campaign performance and provide actionable optimization recommendations
- Present insights to stakeholders, including marketing and sales leadership
Qualifications- 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
- Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
- Strong working knowledge of:
- HubSpot (or similar MAP) for campaign and nurture design
- Paid media channels, especially LinkedIn and Google Ads
- Experience partnering with sales and aligning campaigns to pipeline outcomes
- Strong analytical skills with the ability to translate performance data into strategic decisions
- Excellent communication, leadership, and project management skills
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Preferred Skills- Experience in ABM strategy and campaign orchestration
- Experience working with Dynamics 365, Salesforce, or similar CRM platforms
- Familiarity with multi-touch attribution and campaign measurement frameworks
- Experience collaborating with agencies or managing external media partners
- Certifications in LinkedIn Ads, Google Ads, or HubSpot
- Ability to operate effectively in a matrixed, cross-functional environment
TAKING CARE OF YOU Flexible work schedule.
Referral incentive program.
Opportunity to work in an agile environment.
Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
