Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

Position Summary

The Associate/Asst Director - Digital Media Platforms supports the department's digital growth by assisting with the transformation of fan data into content that promotes the Cal brand, fan engagement, and revenue goals. Working under the direction of the digital lead, this position helps coordinate a consistent "digital fan journey" across various platforms including the official website, mobile app, YouTube, and social media. The Associate/Asst Director, Digital Media Platforms assists with the execution of digital campaigns aimed at enhancing the program's reputation for recruiting and fan loyalty. This role collaborates with internal units to ensure digital tools are used effectively and supports the maintenance of external partnership contacts. Additionally, this position assists in supervising student interns and helps deliver training on digital storytelling to ensure a consistent brand voice.

Application Review Date

The First Review Date for this job is: June 19, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Platform Strategy

• Lead the long-term vision for CalBears.com, the mobile app, and YouTube with the provided vision and strategy.
• Optimize UI/UX to ensure a seamless "digital fan journey."
• Work through and lead technical updates and feature rollouts.

AI Integration & Efficiency

• Deploy AI tools to automate content creation scale and distribution.
• Scale storytelling efforts using generative technology.
• Use data to predict fan behavior and personalize digital touchpoints.

Revenue & Engagement Optimization

• Design digital paths that lead directly to ticket sales and donations.
• A/B test website and app layouts to maximize conversion rates.
• Leverage data to drive sponsorships and digital ad revenue.

Digital Storytelling & Brand Affinity

• Translate athletic achievements into compelling digital narratives.
• Ensure the "Cal" brand voice remains authentic and consistent across all tech.
• Use the app and web to build deep emotional loyalty with fans.

Technical Collaboration & Training

• Act as the liaison between the Athletics department and digital vendors.
• Assists with deploying graphic strategy for platforms.
• Trains part-time staff and interns on using AI and other digital tools effectively.
• Ensure all internal units utilize digital tools.

Data Transformation & Analytics

• Turn raw fan data into actionable digital segments.
• Monitor performance metrics for the website and app.
• Report on how digital platforms contribute to overall growth and create reports for leadership.

Required Qualifications

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs and/or the ability to learn.
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications and/or the ability to learn.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Understanding of technical language associated with web applications and AI tools/applications and the requirements with each.
• Knowledge of integrating disparate digital tools to create a user journey.
• Understanding of A/B testing and digital sales funnels to assist with maximizing ticket sales.
• Familiarity with emerging AI tools for content personalization, automated fan engagement, and workflow efficiency.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Experience in coaching and mentoring a student/intern staff.
• Time and project management skills to effectively establish priorities and meet competing deadlines both for themself and the team.
• Interpersonal communications and people management skills to interact effectively with a variety of clients, staff and vendors.
• Ability to plan and adhere to a budget.
• Must maintain current knowledge of applicable rules and standards of the ACC Conference, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards.

Education / Training

• Bachelor's degree in related area and / or equivalent experience / training

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website .

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary range that the University reasonably expects to pay for this position is $83,000 - $90,000

• This is an exempt, monthly-paid position.
• This is a full-time (40 hours/week) Career position eligible for UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Driving Required

Required to hold a valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.

Other Information

• This position is covered by the collective bargaining agreement between UAW (United Auto Workers) and the University of California Regents for CM
• This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Misconduct

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

Misconduct means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy

UC Anti-Discrimination Policy

Abusive Conduct in the Workplace