Harrison and Star

Associate Director, Addressable Investment

Harrison and Star$120K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of account management and performance media experience
  • Strong background in creating innovative paid social and search media strategies
  • Expertise in cross-channel media coordination
  • Proficient in writing and presenting analytical reports
  • Deep understanding of marketing processes and team dynamics
  • Demonstrated mentorship and team development skills
  • Familiarity with major social media platforms for strategic execution

Responsibilities

  • Provide mentorship and career guidance to junior team members
  • Suggest innovative media options aligned with client goals
  • Cultivate trusted relationships across client levels
  • Establish and execute best practices for paid social media
  • Manage task allocation and collaboration through Asana
  • Actively participate in media strategy and execution
  • Oversee team operations and campaign processes
  • Ensure accurate setup of campaigns, including tracking and budgets
  • Manage client budgets to adhere to authorization limits

Benefits

  • Comprehensive medical and dental coverage
  • 401(k) retirement plan
  • Flexible spending account options
  • Life and disability insurance
  • Employee discount program
  • Stock purchase plan
  • Paid family benefits support
Full Job Description
Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:

Position Overview

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

  • Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team


  • Recommend targeted, innovative media vehicles consistent with client's strategies and objectives


  • Become an expert in the client's business and builds trusted partnerships with all levels of clients


  • Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.


  • Oversee Asana for task management and team collaboration


  • Key participant in strategic media planning and execution


  • Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social


  • Recognize and act on opportunities to grow business


  • Develop, document, and implement Paid social media best practices within client accounts


  • Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)


  • Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams


Required Skills and Experience

  • Substantial experience in account management, planning, and/or performance media experience


  • Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs


  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.


  • Extensive experience writing and presenting relevant information


  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.


  • Demonstrated ability to grow junior talent and help develop team skills / careers


  • Knowledge of major social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams


Desired Skills and Experience

  • Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions


  • Experience with managing existing business relationships, partnerships, and alliances internally and externally


  • Proven ability to assess and rank issues and tasks in order of importance for taking action


  • Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

$120,000 - $130,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

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