Key ResponsibilitiesAcquisition Strategy & Campaign Leadership- Develop and own the annual acquisition marketing plan for all conferences and Academy, aligned to attendance and revenue targets
- Build integrated, multi-channel campaign strategies that move beyond product-by-product promotion toward audience-first journeys-engaging professionals based on their technical focus area, career stage, and development needs
- Establish audience segmentation and persona frameworks to target chemical engineers and adjacent professionals at the right stage of the funnel
- Partner with business unit leaders to align marketing plans with programming calendars, pricing strategies, and registration timelines
Conference Marketing - Annual & Spring Meetings- Lead all attendee acquisition marketing for AIChE's two flagship conferences, including campaign planning, messaging, creative briefing, and channel deployment
- Manage registration funnel performance, identifying drop-off points and optimizing conversion through testing and iteration
- Collaborate with the program and conference operations teams to surface compelling content and speaker highlights that drive registration
- Oversee promotional timelines and coordinate with the brand team on design assets and email production
Specialty & Topical Conference Marketing- Develop scalable, repeatable marketing frameworks for specialty conferences across various technical divisions and practice areas
- Manage concurrent campaigns across a portfolio of smaller events, ensuring each has a tailored acquisition approach aligned to its niche audience
- Identify cross-promotion and bundling opportunities across the conference portfolio
Academy Acquisition- Drive enrollment growth across Academy's full portfolio-including on-demand e-learning, live and recorded webinars, and instructor-led training -through targeted digital campaigns, email nurture sequences, and audience re-engagement strategies
- Develop messaging that positions Academy as the premier professional development resource for chemical engineers and process industry professionals, across multiple learning formats and delivery modes
- Design audience journeys that connect Academy offerings with related AIChE touchpoints-surfacing the right course, webinar, or training program to the right professional at the right time, and creating natural pathways to deeper engagement with AIChE
- Identify and pursue new audience segments, including corporate learners, Young Professionals, and international audiences
Analytics & Performance Management- Own the performance dashboard for conference and Academy acquisition, tracking leads, registrations, enrollments, and marketing-attributed revenue
- Conduct post-campaign analyses and present findings and recommendations to senior leadership
- Leverage marketing automation (Omeda) and CRM data to optimize audience targeting and campaign sequencing
Cross-Functional Collaboration- Serve as the primary marketing POC for Conferences and Academy business unit leaders, fostering strong working relationships and shared accountability for revenue goals
- Brief and manage internal creative resources (brand/design team) and external vendors or agencies as needed
- Coordinate with the membership team to identify audience overlap and cross-sell opportunities
Requirements- 7+ years of progressive marketing experience, with a strong focus on acquisition, demand generation, or event marketing
- Demonstrated success developing and executing multi-channel campaigns that drive measurable registration, attendance, or enrollment growth
- Experience managing a portfolio of concurrent campaigns across multiple products or events
- Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions
- Proficiency with marketing automation platforms (experience with Omeda a plus) and CRM tools
- Excellent written and verbal communication skills; able to translate complex programs into compelling, audience-relevant messaging
- Strong project management skills with the ability to manage competing deadlines in a fast-paced environment
- Experience with paid digital advertising (Google, LinkedIn, Meta) and SEO/SEM strategy
Preferred- Experience in association, nonprofit, or professional society marketing
- Background in event or conference marketing, including large-scale B2B or professional conferences
- Familiarity with the chemical engineering, STEM, or scientific professional community
- Experience marketing across multiple learning formats, including e-learning, webinars, and instructor-led training
- Exposure to audience journey mapping or persona-based marketing strategy
Benefits- Medical, dental, and vision insurance
- Employer-paid life insurance and disability coverage
- Paid time off, including vacation, sick time, and personal days
- Retirement plan with employer matching contributions
- Flexible Spending Accounts (Healthcare and Dependent Care)
- Pre-tax commuter benefits
- Tuition reimbursement and professional development support
CompensationThe annual salary range for this role is $95,000 to $115,000, commensurate with experience.
