OVERVIEWCustomer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data-first, customer-centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Associate Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
KEY ACCOUNTABILITIES- Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
- Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
- Develop and foster new partnerships with retail media insights & analytics teams
- Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
- Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
- Foster strong working relationships with sales, SGC, and marketing team members
- Maintain account level customer marketing budget, creative, and reporting
- Conduct data/event analyses for internal and external stakeholder learning
MINIMUM QUALIFICATIONS- Bachelor's Degree, preferably in Economics, Marketing, or Business
- Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce experience
- Experience selling customer marketing plans to large retail customers
- History of collaboration with cross-functional teams, agency partners
- Strong business acumen, linking analytics with consumer insights to deliver results
- Customer Marketing, Media, and Search expertise with strong communication skills
- Ability to work independently and pick up new systems, data, tools - and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS- Experience in developing account specific marketing media and search plans
- Ability to leverage strong analytic skills, uncover and develop analytic results - from insights to decision via compelling storytelling and data visualization.
- Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
ADDITIONAL CONSIDERATIONS- Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
- This role is located in Rogers, Arkansas and will not consider remote applicants or international applications. General Mills will provide relocation to the candidate selected for this role as long as they meet the relocation assistance policy.
Salary Range The salary range for this position is $93700.00 - $156300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
