This is an 'in office', full time position at the Celsius HQ in either Louisville, Kentucky OR Boca Raton, Florida. Responsibilities - Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
- Collaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
- Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
- Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
- Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
- Guide the development of brand copy and messaging - shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
- Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
- Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
- Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
- Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
- Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu's identity
- Write detailed creative briefs and manage external creative partners or freelancers as needed
Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems - Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
- Bring strong visual storytelling, layout and illustration skills to hands-on work when needed
- Operate with urgency and agility - comfortable navigating ambiguity, shifting timelines and fast paced workflows
- Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
- Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
- Model ownership, accountability and initiative across all workstreams.
- Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
- Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
- 3D / CGI experience a plus but not required
Requirements- Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
- 7+ years of experience in visual design within an agency or in-house creative team
- Proven leadership and team management experience across design and copy disciplines
- Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
- Deep understanding of brand systems, hierarchy and creative execution at scale
- Advanced layout, packaging, illustration, color theory and typography skills
- Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
- Experience with digital-first design and a solid understanding of UX/UI best practices
- Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
- Highly collaborative, excellent communicator with strong presentation skills
- Proven ability to inspire, support and co-create with team members to produce exceptional creative work
- Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
- Open, thoughtful and constructive in giving and receiving feedback
- Exceptionally organized, accountable and self-motivated with excellent time management
- Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
- 3D / CGI experience a plus but not required
Benefits- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
