Associate, Brand Media
This is an exciting opportunity for a talented media professional to join Capital One's Brand Media Department as an Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOB's). The ideal candidate will have studied marketing or advertising with a passion for paid media. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. Responsibilities: - Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
- Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
- Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
- Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives
- Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
- Manage paid media campaign budgets, including reconciliation and reporting
- Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas
- Build strong agency partner and media vendor relationships
- Track, benchmark and report on key performance metrics
WHO YOU AREYou want to be an EVIDENCE-BASED MARKETER..- Your curiosity is endless. There's always something else to learn.
- You're flexible and not afraid of change-in fact you welcome the challenge.
- You share your point of view, but seek out what might be missing and listen.
- You have big ideas and know the best ones are driven by proof, persistence and patience.
- You're a storyteller. You simplify the complex and compel your audience to act.
- You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
- You care-about the work, your team and the customers you serve.
BASIC QUALIFICATIONS:- Bachelor's Degree or Military Experience
- At least 1 year of experience in paid media, advertising or marketing
PREFERRED QUALIFICATIONS:- Experience in managing paid media campaign budgets
- General understanding of media principles, planning and buying functions
- Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
- Experience in Credit Card, Bank or other Financial Services industries
- Strong communication and project prioritization skills
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $74,200 - $84,700 for Associate, Brand
McLean, VA: $81,700 - $93,300 for Associate, Brand
Richmond, VA: $74,200 - $84,700 for Associate, Brand
New York, NY: $89,200 - $101,700 for Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please.
