Associate Brand Marketing - S.Pellegrino

Nestle Operational Services Worldwide SA • $110K — $150K *

Arlington, VA 22204In-Person

Food & Beverages

Less than 5 years of experience

Today

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Job Overview by Ladders

Qualifications

Bachelor's degree in Marketing or related field; MBA preferred
Familiarity with budget control methods and policies
Strong negotiation and relationship-building skills
Expertise in research and strategic analysis
High adaptability and ability to work independently
Excellent problem-solving and decision-making abilities
Proficient in communication and interpersonal skills
Basic financial literacy and understanding of risk/return calculations
Strong project management skills, able to prioritize and meet deadlines

Responsibilities

Develop insights on consumer demographics and behaviors to inform strategies
Analyze data to optimize marketing plans and investment decisions
Manage P&L to meet key business performance metrics
Oversee monthly operating processes for accurate forecasting and performance tracking
Lead the execution of integrated marketing strategies and campaigns
Drive brand innovation through research and collaboration
Partner with sales teams to boost performance in retail environments

Benefits

Collaborative work environment with cross-functional teams
Opportunities for professional growth and development
Engagement with internal and external creative resources
Exposure to brand innovation and strategy execution
Focus on consumer health and wellness in marketing communications

Full Job Description

Main Purpose of the Job:

A Brand Marketing Associate in a Combined Desk is responsible for developing short-term strategies (less than 18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for specific brands. This role leverages actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value. Collaboration with cross-functional teams including Sales, Operations, and Finance is essential to ensure executional excellence of annual business plans.

Key Outputs/Deliverables:

Consumer & Customer Intimacy:

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand's consumer through data and research.
Understand, validate, and/or develop the consumer's hidden universal truths to drive relevant communications.
Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.

Business Planning:

Take ownership of P&L to ensure that key business KPIs are met-revenue, profit, market share, and brand health.
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps and opportunities.
Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
Manage the brand's consumer marketing budget and demonstrate an efficient and effective investment approach.
Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA).
Explore and incorporate new approaches to brand innovation in the brand's innovation strategy, including licensing agreements and strategic partnerships.

Brand and Product Experience:

Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive.
Ensure the cultural relevance of the brand's identity, essence, and activations across all touchpoints.
Activate the brand's nutrition health and wellness proposition in consumer communication.
Manage the brand's consumer marketing budget and demonstrate an efficient and effective investment approach.
Support packaging changes due to product, graphic, and/or formula changes.
Support I&R pipeline development based on key consumer, shopper, and marketplace data.
Lead innovation projects in support of the brand's innovation strategy in collaboration with cross-functional and external experts.

Commercial Excellence:

Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute.
Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment.
Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior.
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix-product, price, place, and promotion. This includes leading the Integrated Commercial Planning (ICP) process with key stakeholders to develop an annual brand plan that delivers on the 3-year strategic plan.

Qualifications:

Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
MBA preferred.
Knowledge of budget control methods, policies, and procedures.
Strong negotiation and relationship-building skills.
Strong research and strategic analysis skills.
Ability to work independently, autonomously, and adapt quickly to change to deliver results.
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict dea

About Nestle Operational Services Worldwide SA

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