Position SummaryJoining Purina means you're joining one of the most emotional categories in the world - pet care. At our very core, we're a human environment - passionate people mastering cutting-edge technology to continuously improve the lives of pets.
As an Associate within our Brand Marketing group, you'll be responsible for assisting the execution of the marketing strategy for the brand you support, including analyzing the business and our competition. What does your day-to-day look like? Building promotion elements for the business plan; developing sales tools; evaluating sales, share, profit; drawing insights from analytics, and overseeing budgets.
You must be able to find your 'square' - find passion in the work you do and develop meaningful partnerships with your customers. And if you're naturally collaborative, curious, analytical, and digitally driven, you'll fit right in. #JoinPurina
- Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
- Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
- Assist in the execution of promotional programs/calendar
- Manage coupon and customer relationship marketing
- Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
- Manage packaging changes due to product, graphic, and or formula changes
- Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
- Maintain packaging and product forecast
- Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
- Participate in qualitative and quantitative marketing research to impact your business and brand decisions
- Develop customer presentations that communicate updates to promotional/trade calendars
- Plan and execute merchandising events, retail tools, and point of sale (POS) displays
Requirements - Bachelor's Degree from an accredited institution. Master's degree preferred.
- 3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required
Other - Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
- Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred
- Experience in AI-enabled problem solving and learning agility
Don't meet all the qualifications listed under "other"? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.
The approximate pay range for this position is $95,000 to $115,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
REQUISITION ID411375
