Associate Brand Manager - Oatmeal

Kodiak Cakes

$90K — $100K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 2-4 years of experience in brand management, marketing, or strategy, preferably in CPG food
  • Strong analytical and creative problem-solving skills
  • Demonstrated initiative and bias for action
  • Familiarity with marketing fundamentals including the 4Ps
  • Understanding of P&Ls and financial decision-making
  • Experience with syndicated data (e.g., Nielsen, Circana)
  • Excellent verbal and written communication skills
  • Highly organized with attention to detail
  • Ability to collaborate effectively in cross-functional teams

Responsibilities

  • Support oatmeal business performance metrics like revenue and market share
  • Assist in developing and executing strategic annual plans
  • Analyze performance metrics to identify risks and opportunities
  • Develop business cases for new innovations and investments
  • Lead commercialization of product innovations and updates
  • Collaborate with sales to execute trade strategy
  • Contribute to marketing plan development and budget management
  • Monitor and review marketing performance for optimization
  • Prepare impactful presentations for internal and customer meetings

Benefits

  • Medical, dental, and vision plans
  • 401k match
  • Flexible Spending and Health Savings Accounts
  • Life and ADD insurance
  • Disability insurance (short and long-term)
  • Cell phone and internet stipend
  • Relocation assistance
  • Annual professional development stipend
  • Travel reimbursement
  • Performance-based annual bonus
  • Employee equity plan
  • Access to company equipment like snowboards
  • Wellness lifestyle allowance (B.E.A.R Bucks)
  • Mental health therapy benefits
  • Complimentary Kodiak products
  • Flexible time off and sick leave
  • Parental leave
  • Casual dress code
  • Unique perks specific to Kodiak
Full Job Description
Job Type: Full-Time, Salaried (Exempt) - $90,000 - $100,000

Job Location: Kodiak HQ: Park City, Utah - On-Site / Hybrid

Individual base salary for this role ultimately will depend on numerous factors, including but not limited to experience, job-related skills, relevant education or training, certifications, etc. As such, pay for the successful candidate could fall anywhere within the stated range. Beyond base salary, we offer competitive health, dental, 401k, and wellness benefits beginning on the first day of employment. This role also is eligible to participate in Kodiak's annual discretionary bonus program, which is dependent on various factors, including individual and company performance.

Kodiak is currently seeking a driven Associate Brand Manager to support the growth of Kodiak's oatmeal business. In this highly collaborative role, you'll contribute to strategic brand-building initiatives while executing day-to-day business activities with excellence. The ideal candidate is a go-getter who thrives in a fast-paced environment, brings strong analytical acumen, and demonstrates the ability to connect everyday tasks to broader business goals.

What will this position do?

Business Analysis & Planning:
  • Support the oatmeal business by assisting in the delivery of revenue, margin, market share, and key business performance metrics.
  • Support the development of and execute annual and long-range strategic plans aligned to company objectives.
  • Monitor and analyze business performance (velocity, distribution, pricing, promo effectiveness) and proactively identify opportunities and risks.
  • Build business cases for innovation and investments, including volume, revenue, and margin projections.
  • Partner closely with cross functional teammates on forecasting, demand planning, and performance tracking.

Portfolio Management:
  • Support the development of the product portfolio strategy, including SKU prioritization, SKU rationalization, and 3-year innovation pipeline.
  • Lead day-to-day commercialization activities for innovation launches, product renovations, and packaging updates.
  • Translate consumer, category, and competitive insights into actionable growth initiatives.

Trade & Marketing Strategy:
  • Partner with Business Development and Sales to support execution of the oatmeal trade strategy.
  • Assist in developing annual marketing plans and managing the marketing budget.
  • Review marketing materials to ensure messaging aligns with brand strategy and project objectives.
  • Monitor marketing and promotional performance, identifying opportunities to optimize execution.

Influence & Collaborate:
  • Develop expertise in the oatmeal category competitive landscape, and consumer trends.
  • Prepare compelling internal and customer-facing presentations, including IBP and key retailer meetings.
  • Build strong cross-functional relationships to drive alignment and successful project execution.
  • Communicate data-driven insights and recommendations to support business decisions.


What are we looking for?
  • Bachelor's degree required
  • 2-4 years of relevant experience in brand management, marketing, or strategy. CPG food industry experience highly preferred
  • A combination of analytical rigor and creative problem-solving; able to zoom in on details and zoom out to see the bigger picture
  • Demonstrated bias for action and initiative - you don't wait to be told what to do
  • Strong understanding of marketing fundamentals and the 4Ps
  • Comfort navigating P&Ls and applying a financial lens to decision-making
  • Experience with syndicated data (e.g., Nielsen, Circana) and translating insights into action
  • Passion for building consumer-centric brands and delivering meaningful results
  • Excellent communication skills, both verbal and written
  • Highly organized with a strong attention to detail and a drive for accuracy
  • Natural collaborator who thrives in cross-functional environments


What else do I need to know?

This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah, where we have a hybrid work schedule. We offer competitive compensation and benefits that include:
  • Medical/dental/vision plans
  • 401k match
  • FSA & HSA accounts
  • Life & ADD Insurance
  • Short Term & Long-Term Disability Insurance
  • Cell Phone & Internet Stipend
  • Relocation assistance
  • Annual Professional Development Stipend
  • Travel Reimbursement
  • Annual performance bonus
  • Employee Equity Plan
  • A company fleet of snowboards and other equipment
  • Wellness lifestyle allowance (B.E.A.R Bucks)
  • Mental Health Therapy Benefit& the Calm app
  • Free Kodiak Product
  • Flexible Time Off
  • Sick Leave
  • Early-out Fridays
  • Parental leave
  • Casual dress code
  • A variety of other Kodiak-unique perks

Similar Jobs

More Jobs at Kodiak Cakes

More Food & Beverages Jobs

Find similar Associate Brand Manager - Oatmeal jobs: