Position Overview As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Cordless & Robot product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.
Responsibilities - Build, manage, and track all Robot & Cordless vacuum demand plans
- Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals
- Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market
- Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
- Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals
Key Functional Skills/Knowledge - Comfortable working at a fast pace, iterative, and progress vs. perfection mindset
- Leading and building global teams
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
- Ability to connect the dots and think at a holistic and strategic level across the business
- Influencing, conflict resolution, and creative problem solving.
- Comfortable mining and analyzing data and drawing conclusions
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
Qualifications - Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution
- Experience in managing, building, and growing teams
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$61,200-$129,300 USD
