Every day you9ll be working with passionate and creative designers, engineers, and marketers. You9ll help to manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. In this exciting role, you will partner with cross-functional teams; including but not limited to regional marketing, consumer marketing, licensed consumer product, as well as design and development, packaging, engineering, demand planning, and costing to bring new play experiences to life. You will be the voice of the consumer throughout this process, taking into account research studies and competitive analysis. Successful candidates are proactive, energetic, collaborative, responsive, flexible, creative, analytical, strategic and decisive. Every day, your work will help spark connection for millions of kids, parents and families around the world through Hasbro Games.
Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro9s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday -Thursday at Hasbro9s HQ in Pawtucket, RI or at Hasbro9s temporary location in Boston, MA.
A Day in the Life as an Associate Brand Manager - Games:- Develop your expertise in global brand strategy, product innovation and storytelling - accelerating your trajectory toward brand leadership.
- Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
- Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands and financial key metrics.
- Evolve consumer research into clear and concise, insights based, sell in stories to hand off to regional marketing partners, sales and retail.
- Assist in the development of overall go-to-market product strategy, support asset development in partnership with commercial marketing team by providing item details and collaborating on messaging of unique selling features.
What You9ll Bring:- 3 years of experience in consumer goods marketing, or a related field, with a track record of leadership and results.
- Bachelor9s degree in Marketing, Business, Strategy, or a related discipline (MBA is a plus).
- Experience with global product development and marketing processes, line planning activities, and brand strategy
- Eagerness to learn, openness to feedback
- Strategic and consumer-obsessed: You anticipate trends, understand what makes players tick, and turn insights into winning strategies
- Analytical and creative: You9re as comfortable building a business case as you are brainstorming the next big game idea
- Collaborative leader: You empower teams, build consensus, and believe great ideas can come from anywhere.
- Persuasive communicator: You tell stories that inspire, influence, and drive action.
- Agile and entrepreneurial: You embrace change, experiment boldly, and partner with teams through ambiguity.
You9re passionate about the world around you, thrive on solving challenges, and love making things happen. You9re trend-savvy, entrepreneurial, and comfortable challenging the status quo. You actively seek and value diverse perspectives-and you9re ready to be part of the next chapter of Hasbro Games.
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range
$76,700-$115,100 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
