Job DescriptionRole Overview: We are seeking a motivated and results-driven Brand Manager to spearhead all brand marketing activities within the Surgical Division. In this role, you will be responsible for growing the business, meeting annual budget expectations, and ensuring the success of the SureCare Brand. As the Brand Manager, you will own and be accountable for the business goals of the Acessa Brand, collaborating with cross-functional teams including sales, R&D, finance, and more.
Key Responsibilities:- Strategic Planning & Execution: Ideate, communicate, and execute measurable strategies and tactics to drive consistent and profitable growth.
- Performance Analysis: Analyze and provide insights on ongoing brand performance, communicating opportunities and gaps to peers and management.
- Collaboration: Drive the execution of strategic objectives through collaboration with the sales organization and other key stakeholders.
- Forecasting: Forecast future performance for Supply & Demand Planning to maintain appropriate inventory levels.
- Quality Assurance: Monitor product complaints and collaborate with Tech Support, R&D, and Quality to ensure compliance and quality.
- Marketing Strategy: Develop, communicate, and implement creative marketing strategies across core functional areas (sales, physician, clinical, medical education).
- Market Research: Assess market information needs and implement market research projects to develop or monitor strategies.
- Product Lifecycle Management: Own the entire product life cycle from creation to utilization, working cross-functionally to maximize efficiencies.
- Sales Support: Contribute to the organization and execution of sales meetings, including development, planning, budget tracking, and implementation of strategy and messaging.
- Product Launch: Drive marketing initiatives around the development, launch, and sale of new products, ensuring launch excellence.
- Educational Development: Develop educational materials to train the sales force in key clinical, economic, and competitive areas.
- Pricing Strategy: Manage pricing approval requests and meet profitability goals.
- Collateral Production: Manage production of sales and marketing collateral, ensuring cost and production efficiencies.
- Key Opinion Leaders: Support the identification, development, and management of Key Opinion Leaders in the field.
- Training Tools Management: Assist with managing training tools and resources, including simulators and additional trial equipment.
- Clinical Expertise: Serve as a clinical expert for products within your responsibility.
Qualifications:- Experience: Minimum 1-3 years in Healthcare Product Management or 3-5 years in healthcare sales or equivalent work experience.
- Education: Bachelor's degree in Marketing, Business, Medicine, or a related field.
- Skills: Proven marketing plan execution, healthcare and/or medical device experience, ability to travel (~50%), strong problem-solving capabilities, confident engagement with HCPs, experience in driving marketing campaigns, strong business acumen, excellent communication and presentation skills, and proficiency in MS Office (Word, Excel, PowerPoint).
Travel Requirements:- Support Surgical New Hire Training in Marlborough, MA (4-day commitment based on training cycles).
- Attend the Mid-year Meeting, National Sales Meeting, and various tradeshows and events.
Compensation and Benefits:- Total Compensation Range: $80,500-126,000 with an annual bonus scheme.
- Benefits: Inclusive of medical and dental insurance, 401(k) plan, vacation, sick leave, holidays, parental leave, and many more.
Join Us: Be part of a team that is dedicated to making a difference in women's healthcare. Apply today and help us continue to innovate and improve the lives of women around the world.
Agency and Third-Party Recruiter Notice: Agencies must have a current executed Hologic Agency Agreement and may only submit candidates for invited positions. Resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
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