Pacific Investment Management Company

Associate, Brand Activation

Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Finance, Marketing, or Liberal Arts required
  • 3+ years of project management experience, preferably in financial services
  • Strong organizational skills with a focus on managing multiple initiatives
  • Keen understanding of emerging marketing trends and best practices
  • Advanced proficiency in Microsoft 365 and familiarity with Adobe and AI tools
  • Strong communication, interpersonal, and detail-oriented skills

Responsibilities

  • Support Brand Activation strategy and objectives aligned with firm priorities
  • Oversee project management for key initiatives from concept through execution
  • Drive integrated marketing campaign execution and performance tracking
  • Build partnerships across Marketing, Technology, and Legal teams for effective initiative execution
  • Manage stakeholder communications to ensure timely decision-making
  • Develop content across various channels, adhering to platform best practices
  • Utilize emerging tools to enhance workflow and content development
  • Contribute to immersive brand experiences and employee branding initiatives

Benefits

  • Comprehensive training and development opportunities
  • Collaborative team culture promoting positive work environments
  • Opportunity to leverage cutting-edge technologies
  • Exposure to high-impact brand campaigns and initiatives
  • Potential for discretionary bonuses based on performance
Full Job Description
Position Description

We are seeking an Associate to join our Brand Activation team. In this role, you will help drive the execution of integrated brand and marketing initiatives, partnering with stakeholders to plan and activate programs that support firmwide brand priorities. You will play a key role in bringing PIMCO’s brand to life through coordinated campaigns, content, and experiences that align with our broader strategic objectives.

You will contribute to evolving how we activate our brand—leveraging data, emerging technologies, and modern content ecosystems to deliver more personalized, scalable, and measurable experiences across channels. This includes embracing new tools, testing innovative approaches, and continuously optimizing performance based on audience and business outcomes.

About You

  • Brings a mindset of continuous improvement, identifying opportunities to enhance efficiency, scalability, and impact through new tools, workflows, or processes
  • Demonstrates curiosity and hands-on familiarity with AI-driven marketing tools and emerging technologies, with a willingness to experiment and continuously improve ways of working
  • Comfortable working in agile, test-and-learn environments, iterating quickly based on performance signals and evolving business priorities
  • Understands modern content ecosystems, including how paid, owned, and earned channels work together to drive reach, engagement, and conversion
  • Strong data literacy, with the ability to interpret campaign and activation performance metrics and translate insights into actionable optimization recommendations
  • Exceptional organizational and project management skills, with the ability to manage multiple concurrent initiatives, prioritize effectively, and drive projects from concept through execution
  • Highly detail-oriented, with a consistent record of delivering high-quality work on time and managing competing deadlines
  • Strong communication and presentation skills, translating stakeholder needs into clear deliverables and confidently engaging stakeholders at all levels
  • A standout teammate who builds positive relationships and collaborates effectively across multiple levels of a globally diverse organization, including external vendors
  • Seamlessly adapts to shifting priorities and thrives in a fast-paced environment
  • A proactive problem-solver with a strong service mindset who works independently and navigates ambiguity in complex, evolving environments to drive solutions forward
  • Strong judgment, integrity, and professionalism, with the ability to build credibility through consistent performance
  • Demonstrated ability to balance strategic thinking with hands-on execution
  • Proficient at working across multiple channels and formats, with an understanding of how content adapts across platforms
  • High emotional intelligence, with the ability to remain flexible, resilient, and responsive in dynamic environments
  • Encourages a positive work environment and contributes to a welcoming, supportive team culture

Responsibilities

  • Support the execution of Brand Activation strategy and objectives, ensuring alignment with broader firm priorities
  • Own day-to-day project management across key initiatives, including planning timelines, managing deliverables, coordinating stakeholders, and driving approvals from concept through execution
  • Manage multiple concurrent projects, ensuring strong organization, clear prioritization, and on-time delivery across workstreams
  • Drive execution of integrated marketing campaigns, including development, socialization, implementation, and performance tracking
  • Build and manage partnerships with cross-functional stakeholders across Marketing, Technology, Legal, Compliance, and external partners to drive alignment and execute initiatives effectively
  • Proactively manage stakeholder communication, balancing inputs, navigating feedback, and ensuring timely decision-making to keep projects moving forward
  • Develop and adapt content across channels, including social media (LinkedIn, Instagram, YouTube) and internal communications, with an understanding of platform-specific best practices
  • Utilize emerging tools (including AI-enabled solutions) to enhance content development, streamline workflows, and scale activation efforts
  • Partner with technology and analytics teams to integrate marketing platforms and leverage data-driven insights to optimize campaign performance, enabling more connected, efficient, and scalable activation
  • Contribute to building more personalized marketing experiences across touchpoints, informed by data, segmentation, and behavioral insights
  • Support the planning and execution of immersive brand experiences, including in-person activations, ensuring alignment with broader campaign and brand objectives
  • Support the development and execution of employer brand storytelling and employee experience initiatives
  • Ensure all deliverables adhere to PIMCO’s brand standards, maintaining consistency across regions, platforms, and audiences
  • Support the development and execution of branded materials, including premium items and other initiatives for employees and clients
  • Apply a test-and-learn approach to marketing initiatives, pilot new formats, channels, and content strategies to improve engagement and effectiveness
  • Develop clear, compelling presentations to communicate campaign strategies, updates, and performance insights
  • Identify opportunities to evolve processes and ways of working, improving speed-to-market and scalability across brand activation efforts

Position Requirements

  • Bachelor’s degree required, preferably in Business, Finance, Marketing, or Liberal Arts
  • Minimum of 3 years of project management experience, with a focus on internal and external engagement, preferably within the financial services industry
  • Demonstrated ability to manage multiple concurrent initiatives, prioritize effectively, and deliver high-quality in a timely manner
  • Proven ability to execute against assigned responsibilities with strong attention to detail and effective communication and interpersonal skills
  • Knowledge of emerging marketing tactics, trends, and best practices across channels
  • Advanced proficiency in Microsoft 365 (Word, PowerPoint, Excel, and Copilot), with familiarity in Adobe platforms and AI tools that enhance productivity, content development, and creative workflows
  • Interest in and enthusiasm for learning about the investment management industry
  • Event coordination experience is a plus

PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.


Salary Range: $ 87,000.00 - $ 93,000.00

About Pacific Investment Management Company

Pacific Investment Management Company (PIMCO) is an investment management firm that provides a range of investment solutions to clients worldwide. The firm offers a variety of investment strategies, including fixed income, equities, commodities, and real estate. PIMCO was founded in 1971 and is based in Newport Beach, California. The firm has offices in North America, Europe, and Asia.
Learn more about Pacific Investment Management Company
Size
3,000 employees
Industry
Founded
1971

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