Assoc Mgr, HCP Activation - Allergy & DH

Kenvue

$110K — $156K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred
  • 3+ years of business experience required
  • 1 year of marketing or combined sales and marketing experience required
  • Experience with healthcare professionals (HCPs) preferred
  • Background in skincare, pharmaceuticals, or consumer packaged goods strongly preferred
  • Strong digital marketing and media/technology trend understanding preferred
  • Excellent communication, teamwork, and customer orientation skills required
  • Strong business analytics and understanding of core marketing levers required

Responsibilities

  • Develop and activate marketing strategy for OTC portfolio targeting PCPs
  • Support the development of professional omni-channel strategies
  • Implement new product innovation strategies and enhance launch impact with PCPs
  • Coordinate marketing plans across the organization for alignment
  • Collaborate with various departments to gather consumer insights and track marketplace trends
  • Build relationships with sales representatives to understand sales team needs
  • Monitor metrics and KPIs for marketing and sales initiatives

Benefits

  • Competitive Benefit Package
  • Paid Company Holidays and Paid Vacation
  • Volunteer Time Off
  • Learning and Development Opportunities
  • Opportunities to join Kenvue Impact Networks
Full Job Description
Assoc Mgr, HCP Activation - Allergy & DH

Role reports to:

Head of HCP Engagement, Self Care

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Manager for US Primary Care, Allergy & Digestive Health willberesponsible forsupportingand implementingthe U.S. Kenvue Primary Care / OTC portfolio marketing strategy. The position will work across the Self-Care business unit to engage and win with Primary Care Physicians (PCPs).

Key Responsibilities

With Manager Support, the Associate Manager, will:

  • Develop and activate the Primary Care / OTC (Allergy & Digestive Health) portfolio business model to increase andaccelerate market activation with PCPs for Kenvue brands across the US.

  • Supportthe development andimplementation ofprofessional omni-channel strategies.

  • Support relevant new product innovation strategies for the Kenvue primary care OTC portfolio and amplify launch impact with PCPs; champion the development of professionally relevant claims to strengthen overall relevance with PCPs.

  • Coordinate with all levels and functions in the organization to ensure that professional marketing plans are clearly aligned anddeliveron key business priorities viaannualbusiness planning process.

  • Partner with brand teams and CBI togain consumer insights and marketplaceknowledge.Assess marketplace trends,identifyissues and opportunities, andmonitorglobal competition. Tracking and monitoring of metrics/KPIs for Professional Marketing & Sales programs/initiatives.

  • Build relationships and effectively collaborate with Professional Sales, public relations, medical/professional affairs, clinical, research and development,tradeand customer marketing to help develop effective professional channel strategies.

  • Spend time in the field with Professional Sales Representatives to develop fundamental sales team needs.

What we are looking for

Education:

  • A minimum of a Bachelor's (or four-year degree) is required

  • AnMBAis preferred

Required Qualifications:

  • A minimum of3+ yearsof business experienceisrequired

  • A minimum of 1 year of progressive marketing experience or a combination of sales and marketing experience isrequired

  • Experience with HCPs is preferred

  • Experience inSkincare,Pharmaceutical and/or Consumer Packaged Goodsisstronglypreferred

  • Digital marketing experiencedand understanding ofMedia/technology trends is strongly preferred

  • Candidates must havegood communicationand influencing skills, be able to work in a team environment, and be customer/market oriented

  • Ability to work within and lead a cross functional teamrequired

  • Strong business analytics, strategic thinking, consumer insights development, understanding of core marketing levers and advertising experience arerequired

  • Familiarity with segmentation and business analytics; direct experience with web metrics/analyticsa plus

  • This position requires up to 10% domestic travel

#LI-JP1

Whats in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidates skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

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