- Location: El Segundo, California
- Type: Contract
- Job #104959
Job Title: Marketing Manager - CRM Campaigns
Location: El Segundo, CA
Work Schedule: Hybrid, M-F, Full-time
Contract Type: W2
Pay Range: $39 - $43 per hour
Description: We are seeking a Marketing Manager specialized in Klaviyo to support the planning, execution, and optimization of CRM campaigns across email and SMS channels. This role will partner closely with Marketing, Creative, Merchandising, and Brand teams to bring campaigns to market, manage audience targeting and segmentation, execute campaigns and flows in Klaviyo, and provide performance insights that drive continuous improvement.
Key Responsibilities - Partner with stakeholders to understand campaign objectives, launches, promotions, and customer communication needs.
- Develop campaign briefs and coordinate execution across Creative and cross-functional teams.
- Build and deploy campaigns, audiences, segments, and automated flows within Klaviyo.
- Conduct campaign QA and ensure timely, accurate launches.
- Monitor and report on campaign and flow performance, delivering both campaign-level and roll-up insights.
- Identify testing, optimization, and audience opportunities to improve engagement and conversion.
- Stay current on CRM best practices, customer lifecycle trends, and channel innovations.
What We're Looking For - 3+ years of CRM, lifecycle marketing, or email marketing experience.
- Hands-on experience with Klaviyo.
- Experience with audience segmentation, campaign execution, and lifecycle flow management.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Analytical mindset with experience translating performance data into actionable recommendations.
- Strong communication and collaboration skills.
- Understanding of email design and responsive best practices
- Ecommerce and direct-to-consumer experience preferred.
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