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• Brand Strategy

  • Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable

  • Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact

  • Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights

  • Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements

  • Conducts field-based market research to generate insights that inform and/or validate brand strategy

• Marketing Initiatives, Campaigns, and Investments

  • Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process

  • Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs

• KOL Engagement

  • Develops regional business engagement plans to drive brand differentiation

  • Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development

  • Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights

  • Secures KOL participation for congress events and other programs

  • Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities

  • Develops and executes regional insight gathering

• Patient Engagement

  • Develop engagement plans to drive brand differentiation

  • Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed

  • Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development

  • Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights

  • Secures patient ambassador participation for events and other programs

  • Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities

  • Develops and executes insight gathering

• Medical Marketing

  • Overall responsibility for Speaker Bureau or Patient Ambassador/Influencers, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching

  • Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution

  • Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations

• Field Alignment

  • Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy

  • Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures

• Compliance

  • Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements

• BS/BA degree in marketing, business, health policy, scientific or related field AND 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR

• Master's degree AND 8+ years of similar experience preferred

• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives

• Applies in-depth knowledge of own area of expertise to solve problems

• Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact

• Emerging as an internal thought leader with technical and/or business expertise

• Applies expertise to manage critical projects and/or relationships

• Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions

• Has input into short-term strategy and may be involved in long-term strategy on a functional level

• Strong communications, problem-solving, analytical thinking, influencing skills

• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues

• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging

• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success

• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals

#LI-OB1

The annual base salary we reasonably expect to pay is $173,900.00-$238,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.