Role Summary

The Associate Director of Digital Marketing leads Servier's omnichannel commercial strategy across HCP, patient, caregiver, and field channels for the U.S. rare neurology portfolio, including Becker Muscular Dystrophy. This leader is responsible for developing best-in-class digital engagement capabilities that personalize customer experiences, maximize campaign effectiveness, and support successful product launches. Working across Brand Marketing, Patient Marketing, Medical Affairs, Commercial Operations, IT, Analytics, and Sales, this role establishes the digital foundation for launch and long-term commercial success.

Primary Responsibilities

Omnichannel Strategy

• In partnership with HCP and patient marketing, shape and execute enterprise omnichannel strategy across HCP and patient audiences
• Build personalized customer journeys
• Optimize digital engagement throughout the customer lifecycle

Digital Campaigns

• Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities
• Support field force digital engagement tools
• Develop innovative digital experiences using emerging technologies
• Partner with HCP and Patient Marketing to execute content strategy

Marketing Technology

• Lead implementation and optimization of marketing technology platforms
• Responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys
• Partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization
• Ensure data quality and governance

Analytics

• Establish digital KPIs and dashboards
• Measure customer engagement and channel effectiveness
• Conduct A/B testing and campaign optimization
• Recommend investment priorities based on ROI

Financial & Agency Management

• Manage Digital marketing budget within +/- 3% of approved plan.
• Lead agency performance management.
• Ensure marketing investments generate measurable business outcomes.
• Monitor campaign performance and optimize ROI through data-driven decision making.

Job Description

Candidate Profile

Education and Required Skills

• Bachelor's degree required; MBA preferred
• 7+ years pharmaceutical, biotech, or healthcare digital marketing experience
• 5+ years leading omnichannel strategy
• Launch experience required
• Rare disease or neurology experience strongly preferred
• Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation
• Experience leading digital agencies and technology vendors
• Strong analytical and customer experience mindset

Travel and Location

• Ability to travel approximately 10-15%
• This is a remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Salary Range

The salary range for this role is $160-$190k. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Employees in this position are also eligible for Short-Term and Long-Term incentive programs. Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.