DescriptionJob Title: Assistant Marketing ManagerReporting to: Marketing Manager
Location: Toronto, ON
https://www.uniqlo.com/ca/en/
https://www.fastretailing.com/employment/en/
Position Overview:The Assistant Marketing Manager will play a key role in expanding UNIQLO's brand and product presence across Canada. In this dynamic position, you will help develop comprehensive, 360° product marketing plans that align global strategies with local market needs. Collaborating with both internal teams and external partners, you will identify new opportunities and execute strategic initiatives using a variety of media channels and customer touchpoints. Your efforts will focus on communicating compelling messages to targeted audiences, ultimately strengthening UNIQLO's brand equity nationwide.
Key Responsibilities:- Drive brand awareness and market positioning through sophisticated, impactful product marketing initiatives.
- Partner on the development and execution of strategic seasonal and monthly campaigns for priority products, ensuring alignment with overarching business objectives.
- Identify, evaluate, and engage emerging customer segments to unlock new growth opportunities and expand market reach.
- Conduct comprehensive competitive analyses to define UNIQLO's unique value proposition and points of differentiation within the Canadian landscape.
- Propose integrated short-term and long-term marketing strategies, leveraging deep analysis of market trends, sales performance, budget allocation, and consumer insights.
- Support the effective management of seasonal and annual marketing budgets by analyzing ROI, profit-and-loss projections, and spending efficiency.
- Oversee agency partnerships, providing clear, strategic briefs for the development and execution of marketing plans.
- Contribute to the creation and activation of innovative partnerships and programs that elevate UNIQLO's brand presence, drive sales, and increase in-store engagement.
- Coordinate and execute in-store and local market product marketing events to enhance customer experience and brand visibility.
- Maintain proactive, collaborative communication with external agencies to assess proposals and capitalize on new business opportunities.
What You Bring:- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3-5 years of experience in developing marketing campaigns, marketing strategies, and planning and execution.
- Analytical mindset with strong project management skills.
- Flexible and ready to adapt in a dynamic environment.
- Experience supporting agency management is a plus.
- Team player with a collaborative spirit.
- Strong, clear communication skills,
- Enjoy hands-on work and creative problem-solving.
What We Offer:- Competitive salary, performance bonus, and comprehensive benefits package.
- High-visibility role with collaboration across global and regional executive teams.
- Career growth in a company that values ambition, innovation, integrity, and performance.
- A results-driven, entrepreneurial culture where your decisions drive real business impact.
- Work in a modern office that is easily accessible by public transportation.
Please note: All job postings at UNIQLO Canada Inc. are for existing vacancies within our organization.
Annual Salary:
$92,000 - 98,000 CADThe salary range is based on several factors, including but not limited to overall experience, relevant experience, education level, certifications, applicable skills and expertise, and the position's location.
AI Usage: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.
