Assistant Manager, Multicultural Marketing

Hyundai Motor America

$75K — $104K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; Master's degree a plus
  • 5+ years in Marketing/Advertising, with 2+ years of direct experience
  • 2+ years of project management experience
  • Experience in automotive marketing is a plus
  • Strong written and oral communication skills
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Korean language skills and community involvement preferred

Responsibilities

  • Support Sr. Manager of Multicultural Marketing with campaigns
  • Coordinate with agencies and partners for campaign success
  • Assist with digital marketing, social media, and branded content
  • Monitor campaign performance and contribute to analytics
  • Collaborate with cross-functional teams to align marketing objectives
  • Assist in managing logistics for marketing projects and events
  • Participate in campaign planning and creative development

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance
  • Holiday pay with company shutdown between Christmas and New Year's
  • Vacation and sick time off
  • Comprehensive healthcare insurance (medical, dental, vision)
  • 401(K) company match and enhanced contributions after 1 year
  • Basic life insurance and disability coverage
  • Mental health and employee assistance programs
Full Job Description
WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

  • Act as support and assist the Sr. Manager of Multicultural Marketing in various elements of multicultural marketing initiatives and other assigned advertising campaigns and projects.


HOW YOU WILL MAKE AN IMPACT

  • Support multicultural marketing campaigns, initiatives, and brand management across diverse consumer segments.
  • Coordinate with agencies, vendors, and partners to ensure successful campaign execution and delivery.
  • Support digital marketing, social media, branded content, and custom marketing programs.
  • Monitor campaign performance and contribute to reporting, analytics, and market insights.
  • Collaborate with Marketing, PR, CSR, and cross-functional teams to align business objectives.
  • Support Employee Resource Group (ERG) engagement and multicultural awareness initiatives.
  • Coordinate vehicle procurement and logistics for marketing projects, events, and activations.
  • Manage project timelines, production schedules, deliverables, and marketing calendars.
  • Participate in campaign planning, creative development, agency reviews, and sponsorship activities.
  • Support experiential events, auto shows, product launches, and consumer activations.
  • Assist with employee engagement, multicultural education, and internal communications.
  • Analyze consumer trends and maintain Hyundai product knowledge to support marketing efforts.
  • Provide operational support, work independently, and escalate key issues to Senior Management when appropriate.


WHAT YOU WILL BRING TO THE ROLE

  • Must be a high school graduate.
  • Bachelor's degree preferred.
  • Master's degree a plus.
  • Five or more years of experience of which at least two years of directly related experience in Marketing/Advertising.
  • Two or more years of project management experience.
  • Automotive experience a plus.
  • Agency and/or relative client-side experience preferred.
  • Ability to manage high-paced environment with multiple projects and agency personnel.
  • Ability to develop strong interpersonal relationships at a variety of levels, Executive, Managerial, subordinate and agency hierarchy of personnel.
  • Strong written and oral communication skills.
  • Effective project, personnel, and budget management skills.
  • Korean language skills preferable.
  • Active in African American and Hispanic community affairs preferable.
  • Microsoft Word, Power Point and Excel.


WHAT HYUNDAI CAN OFFER YOU

  • Compensation Range: $75,400 - $104,000 annual base salary
  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)


WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

  • Physical requirements: Extensive travel required, sometimes with short notice for events and shoots.
  • May require occasional work on weekends.
  • Normal office duties.

Similar Jobs

More Jobs at Hyundai Motor America

More Manufacturing & Automotive Jobs

Find similar Assistant Manager, Multicultural Marketing jobs: