The Hartford Financial Services Group, Inc

Assistant Director, Email Marketing Strategist

The Hartford Financial Services Group, Inc • $107K — $161K *
Hartford, CT 06106In-Person
Business Services
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of experience in email marketing, demonstrating leadership in strategy development.
  • Expertise in email deliverability, segmentation, and reporting best practices.
  • Experience in a regulated industry like insurance or financial services, with knowledge of compliance-driven marketing.
  • Familiarity with ESP/marketing automation platforms, ideally Salesforce Marketing Cloud.

Responsibilities

  • Shape and execute email marketing strategies aligned with organizational goals.
  • Define and measure outcomes using KPIs to drive campaign optimizations.
  • Translate complex requirements into actionable plans for cross-functional teams.
  • Enhance customer experiences by integrating insights into messaging strategies.
  • Monitor digital marketing trends and conduct competitive analyses to discover growth opportunities.
  • Act as a subject matter expert and strategic advisor for business partners.
  • Establish reporting frameworks and analyze trends to inform stakeholders.

Benefits

  • Opportunity to influence email marketing strategies at a high level.
  • Supportive environment for cross-functional collaboration.
  • Access to advanced marketing automation tools and features.
  • Ability to work in a dynamic digital marketing landscape.
  • Engagement with industry best practices and innovative tactics.
Full Job Description
AD Digital Marketing - ME07AE

Assistant Director, Email Marketing Strategist

The Assistant Director, Email Marketing Strategist plays a key role in shaping and advancing the organization's email marketing strategy to drive measurable business outcomes. This individual contributor role requires a strategic, self-directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement. The ideal candidate will partner closely with business stakeholders to develop measurable data-driven strategies, optimize a wide variety of campaigns with a goal of driving engagement and conversion, and ensure compliance with all applicable industry standards and regulations.

Channel Ownership
  • Shape and execute email marketing strategies that align with organizational goals, applying best practices and data-driven insights to deliver a unified, meaningful approach.
  • Define outcomes and KPIs; use results to recommend optimizations and shape future strategy.
  • Translate complex requirements into clear briefs and executable plans for cross-functional teams.
  • Champion customer-first experiences by applying customer insights to messaging strategy and lifecycle design.
  • Monitor emerging digital marketing trends and apply innovative tactics to campaign strategies; conduct competitive analysis of the insurance landscape to identify new growth opportunities.


Relationship Management
  • Operate as a subject-matter expert and strategic advisor to business partners; bring forward proactive opportunities.
  • Clearly communicate progress, risks, and recommendations throughout project execution; drive alignment across teams.
  • Build and maintain strong partnerships; influence conversations with professionalism and diplomacy.
  • Conduct regular check-ins with business partners to review performance and ensure alignment on campaigns.


Analytics
  • Establish KPIs and reporting frameworks; analyze trends, identify insights, and recommend optimizations to stakeholders.
  • Build performance narratives (dashboards/visualizations) that connect email performance to business goals and decision-making.


Segmentation & Targeting
  • Leverage marketing automation capabilities to drive lifecycle outcomes.
  • Develop and refine segmentation and targeting strategies using behavioral and demographic data to maximize engagement and conversion.
  • Advance personalization and relevance through dynamic content and audience-led messaging approaches.


Vendor Management
  • Serve as the primary point of contact for at least one vendor, supporting the email channel with segmentation, scoring or deliverability.
  • Monitor platform performance and be seen as a subject matter expert, providing guidance and support to internal teams regarding capabilities, best practices, and troubleshooting.
  • Collaborate with Martech team and vendors to stay informed about new features, updates, and opportunities for innovation.
  • Deep knowledge of email marketing strategy with demonstrated success in leveraging the channel to drive measurable results.
  • Strong cross-functional leadership and stakeholder management; ability to navigate challenging conversations and drive alignment.
  • Comfortable influencing senior leaders.
  • Expert at advanced segmentation and targeting; comfortable driving a personalization strategy using behavioral/demographic insights.
  • Adept in navigating email deliverability, including list hygiene and reputation awareness.
  • Expert in performance measurement and storytelling: KPI frameworks, dashboards/visualizations, insights and
  • recommendations using platforms such as Tableau and Google Analytics.
  • Deep experience in ESP/marketing automation platforms and tools (preferably Salesforce Marketing Cloud).
  • Strong knowledge of HTML/CSS/ampscript; knowledge of SQL preferred.


Qualifications:
  • Bachelor's degree in marketing, communications, or related field.
  • 5+ years of experience in email marketing with proven experience leading strategy.
  • Experience with email deliverability
  • Data segmentation and reporting
  • Experience in insurance, financial services, or similarly regulated industries, with an understanding of compliance-driven marketing environments preferred.


Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$107,600 - $161,400

About The Hartford Financial Services Group, Inc

The Hartford is an industry leading provider of property and casualty insurance, group benefits and mutual funds. Throughout our rich history of more than 200 years, countless businesses and individuals, including Robert E. Lee, Abraham Lincoln and Babe Ruth, have turned to our company for protection. The Hartford celebrated its 200th anniversary in 2010.

The Hartford Financial Services Group, Inc. Careers

Join the esteemed team at The Hartford Financial Services Group, Inc., a leader in investment and insurance, where we offer more than just job opportunities—we provide a platform for professional growth and innovation. As one of the most respected names in the financial services industry, The Hartford is dedicated to fostering a culture of diversity, leadership, and continuous development.

Work You’ll Do

Embark on a career with The Hartford and contribute to our mission of helping customers achieve amazing financial outcomes. You will have the chance to work alongside a team of experts who are not only skilled in their fields but are also passionate about making a difference.

Transform Your Career

At The Hartford, we believe in nurturing talent through comprehensive training programs and robust career development opportunities. Our commitment to professional growth is evident in our dynamic leadership and diversity training programs that prepare you for the future.

Innovate with Us

Innovation is at the heart of everything we do at The Hartford. Join us and bring your unique perspective to help shape the future of financial services. Our collaborative environment encourages creativity and is the perfect place to advance your skills in groundbreaking ways.

Be Part of a Great Team

The Hartford is not just a company; it's a community. We pride ourselves on a workplace culture that upholds the values of inclusivity and teamwork. By joining us, you’ll work on diverse teams that value your insights and encourage networking and mutual support.

Future-Proof Your Career

With a wide range of job opportunities, from internships to full-time positions, The Hartford offers a path for everyone. Whether you’re just starting out or looking to take your career to the next level, we provide the tools and support needed to succeed. Our benefits package is designed to ensure that our team members are well taken care of, not only at work but in all aspects of life.

Explore Job Opportunities and Internships

Whether you're polishing your resume, preparing for an interview, or seeking to enhance your employment experience, The Hartford has a position to match your skills and ambitions. We are continuously hiring and looking for new talent to join our thriving team.

Stay Connected

Join Our Team Search open positions that match your skills and interest at The Hartford. We look for passionate, curious, creative, and solution-driven team players.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at The Hartford Financial Services Group, Inc. Join us at The Hartford—where careers thrive and futures are made.
Learn more about The Hartford Financial Services Group, Inc
Size
18,500 employees
Market Cap
$24.1 billion
Industry
Finance & Insurance
Net Income
$1.7 billion
Founded
1810
5 Year Trend
+6.5%
Revenue
$20.5 billion
NASDAQ
HIG
* Ladders Estimates

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